دانلود کتاب Social Media Marketing

فهرست مطالب :

Half Title Publisher Note Title Page Copyright Page Contents Illustration List Table List Table of Case Studies About the Authors Preface Acknowledgments Online Resources Part 1 Foundations of Social Media Marketing 1 The Social Media Environment 2 Social Consumers 3 Network Structure and Group Influences in Social Media Part 2 Social Media Marketing Strategy and Planning 4 Social Media Marketing Strategy 5 Tactical Planning and Execution Part 3 The Four Zones of Social Media 6 Social Community 7 Social Publishing 8 Social Entertainment 9 Social Commerce Part 4 Social Media Data Management and Measurement 10 Social Media Analytics 11 Social Media Metrics Part 5 Social Media Marketing in Practice Case Zone—10 Case Studies Sample Social Media Marketing Plan Index