دانلود کتاب Strategic Planning: How to Deliver Maximum Value Through Effective Business Strategy

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Contents......Page 5
List of Figures......Page 6
Preface......Page 8
About the Authors......Page 12
List of Abbreviations......Page 14
What is strategy?......Page 17
Is the team focused on a vision that builds enthusiasm?......Page 27
How is the business value realized for the stakeholders?......Page 31
Which external trends influence future success?......Page 39
What is the quality of competition in the industry?......Page 43
Which scenarios are possible?......Page 46
What are the strengths and weaknesses of the competitors?......Page 53
How large is the market?......Page 56
How should the business position itself?......Page 60
How can a balanced portfolio be developed?......Page 66
Which product/market strategy is pursued?......Page 77
How are target segments opened up?......Page 81
5 Knowledge and Competences......Page 86
Which core competences guarantee success?......Page 87
How is knowledge made available?......Page 92
How is the value creation achieved?......Page 97
What is an effective organization?......Page 101
Which culture can support the strategy?......Page 107
How is the implementation controlled?......Page 113
How is the degree of implementation measured?......Page 118
Are targets and motivation systems linked to the strategy?......Page 123
How can the strategy be embedded in both thought and action?......Page 127
Does strategy create value?......Page 141
How can risks be changed into opportunities?......Page 147
11 Conclusion......Page 152
Conclusion – What does Sun Tzu have to say?......Page 153
Appendix......Page 154
References and Further Reading......Page 181
Index......Page 185