دانلود کتاب Strategic Planning in the Arts: A Practical Guide

فهرست مطالب :

Cover
Title Page
Contents
Author’s Note
Introduction
Part 1 | Setting Up
1 | A Framework for Strategy Development: Building on the Mission
2 | Writing a Mission Statement
Part 2 | Analyzing
3 | Understanding the Environment: External Analysis
4 | Internal Analysis: The Management Audit
Part 3 | Strategizing
5 | Artistic Planning
6 | Educational Programming
7 | Programmatic Marketing
8 | Institutional Marketing
9 | Development Planning
10 | Boards
11 | Organizational Structure/Staffing
12 | Technology
13 | Implementation Planning: The Rubber Meets the Road
14 | Financial Planning and Management
Part 4 | Planning for Planning
15 | A Plan for Planning: The Planning Process
16 | The Planning Environment
Acknowledgments