دانلود کتاب Strategy in Crisis: Why business urgently needs a completely new approach

فهرست مطالب :

Front Matter....Pages i-x
The Lost Art of Strategy....Pages 1-16
What is Strategy?....Pages 17-19
The Rules of the Game Have Changed....Pages 20-36
The Inadequacies of Existing Strategy Models....Pages 37-57
Introduction to the Market Commitment Model....Pages 58-79
Commitment: The Long-Term View....Pages 80-97
Commitment: Market Immersion....Pages 98-110
The Relative Commitment Audit....Pages 111-116
Competitive Advantage through Performance....Pages 117-141
Competitive Advantage through Service Hustle....Pages 142-163
Competitive Advantage through Pricing....Pages 164-184
Competitive Advantage through Emotion....Pages 185-210
A Toolkit....Pages 211-229
Building a More Effective Strategy Development Process....Pages 230-251
Making it Happen....Pages 252-272
Back Matter....Pages 273-297