دانلود کتاب Surviving the Creative Space: Teamwork Techniques for Designers

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Cover\nHalftitle page\nTitle page\nCopyright page\nDedication\nCONTENTS\nPREFACE\n1 SURVIVING THE CREATIVE SPACE\n The Birth of the Creative Strategy\n Bottom Line and the Importance of Collaboration\n CASE STUDY: VAN LEEUWEN ICE CREAM: HOW A FRESH DESIGN INCREASED SALES\n State of the Field and the Importance of Creative Teams\n Creative Teams Definitions\n What Makes an Effective Creative Team\n DIVERSITY, EQUITY, AND INCLUSION\n TIPS AND TOOLS FOR STARTING A TEAM PROJECT\n Becoming an Effective Team Member\n How to Prepare Yourself for Teamwork\n EXERCISE: MAPPING A VALUE SYSTEM FOR YOUR CREATIVE CAREER\n2 AGENCY TEAMS\n Creative Agencies Come in All Shapes and Sizes\n DEFINING CREATIVE AGENCIES\n Studio\n Marketing Agency\n Interview: Brooke Harmon and Veda Nagpurka, OH Partners\n Branding Agency\n Advertising Agency\n CASE STUDY: CITI BIKE: COLLABORATING ON A MULTIFACETED CAMPAIGN\n Consultancy\n Production Company\n Motion Graphics Studio\n Animation Studio\n State of the Agency World\n EXERCISE: INTERVIEW OUTSIDE YOUR SCOPE\n3 IN-HOUSE TEAMS\n The Value of In-house Creative Teams\n In-house/Agency Collaboration\n CASE STUDY: INSIDE OUT AWARDS: CELEBRATING IN-HOUSE CREATIVE WORK\n Working In-house Towards a Common Goal\n Different Kinds of In-house Work\n Collaboration In-house—Across Teams\n Collaboration In-house—Within Teams\n Interview: Devin O’Bryan, IBM Design\n CREATIVE WORKFLOWS\n Starting Out In-house\n Interview: Thomas Harris and Gwendolyn Mumford, AIG Insurance\n Challenges and Opportunities Working In-house\n EXERCISE: UNDERSTANDING AN IN-HOUSE BRAND\n4 FREELANCE TEAMS\n Freelance Creative “Teams”\n Different Ways to Freelance\n Developing a Style\n Building Connections\n Freelance Workflows\n CASE STUDY: JAMESON WHISKEY: COLLABORATING AS A FREELANCE ILLUSTRATOR\n The Art Director/Copywriter Freelance Team\n Interview: Kristen Curtis and Aldo Arias, Only Child\n Freelance Collectives\n The Freelancer and Client Team\n Freelancers Need Coaching Too\n From Freelancer to Entrepreneur\n The Freelance Life\n EXERCISE: EXAMINING YOUR WORK HABITS\n5 COMMUNITY AS AN EXTENSION OF CREATIVE TEAM\n Community as Creative Team\n Nurture Existing Creative Community\n Grow a Creative Community\n CASE STUDY: MAKE A MARK: BUILDING COMMUNITY BY GIVING BACK\n Embrace Mentorship\n Quality Connection\n Interview: Kathleen Shannon, Co-author of Being Boss\n Community Lasts a Career\n EXERCISE: FINDING A CREATIVE MENTOR\nCONCLUSION\nJUNIOR ESPINOZA’S TIPS FOR EMERGING DESIGNERS\nACKNOWLEDGMENTS\nFURTHER READING\nNOTES\nINDEX