دانلود کتاب Switching Channels: Organization and Change in TV Broadcasting

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Contents\nPreface\nIntroduction\nPART ONE Tv Programs As Creative Goods\n1. The Market for Broadcast Network Programming\n2. Syndication\n3. The Public Broadcasting System\nPART TWO. Switching Channels and Program Quality\n4. The Squeeze on Broadcasters’ Rents\n5. Cable Networks and Upgraded Cable Programming\n6. Broadcast Networks, Stations, and Rents\nPART THREE. Bargaining Tables and Media Conglomerates\n7. Program Supply, Integration, And The Fin-Syn Rules\n8. Broadcast Stations: Lengthening the Chains\n9. Cable Networks and Cable Operators: Ownership Links and Carriage Decisions\nEpilogue\nAppendixes. Notes. Selected References. Index\nAppendix A: Determinants of Affiliates’ Compensation\nAppendix B: Gains for Chains in Radio\nNotes\nSelected References\nIndex