دانلود کتاب Technical Blogging

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Introduction

Plan It
What Kind of Blog Are You Going to Run?
Solo vs. Collective
General vs. Niche
Pundit vs. Instructional
Business Blogs
Take Action
What’s Next
Rock-Solid Planning for Your Blog
Define Your Blog’s Main Topic
Analyze the Size of Your Niche
Give Readers a Compelling Reason to Stick Around
Set Goals for Your Blog
Choose and Register a Domain Name
Take Action
What’s Next
Build It
Setting Up Your Blog
Choose Your Blogging Software and Hosting
Configure Your Domain Name
Install WordPress
Configure WordPress
Enhance WordPress with Plugins
Take Action
What’s Next
Customizing and Fine-Tuning Your Blog
Pick a Professional Theme
Enable Stats
Customize Your Sidebar
Encourage Social Media Sharing
Win Over Subscribers
Don’t Get in Trouble: Use Disclaimers
Set Up Your Blog for On-Page SEO
Enable Code Highlighting in Your Posts
Take Action
What’s Next
Creating Remarkable Content
Content Is King
Write for the Web
Develop Your Own Voice
Where to Find Ideas for Your Posts
Get Readers to Discover More of Your Content
Copyright Matters
Back Up Your Content
Take Action
What’s Next
Producing Content Regularly
What’s the Post Frequency, Kenneth?
Consistency Is Queen
What Days Should You Post On?
Schedule Time to Blog
Survive Writer’s Block
Get Others to Write for You
Take Action
What’s Next
Finding Time to Blog
Master Your To-Do List
Figure Out Where Your Time Goes
Limit Distractions
Schedule Productive Time
Focus with the Pomodoro Technique
Take Action
What’s Next
Promote It
Promoting Your Blog
Market It and They Will Come
Correct a Self-Sabotaging Mindset
Perform On-Page and Off-Page SEO
Not All Links Are Created Equal
Guest Blog on Other Blogs
Other Forms of Article Marketing
Add Your Blog to Planet Sites
Participate in the Community
Leverage Foreign Blogs
The Dark Side of Link Building
Promote Your Articles on Social Networks
Promote on Social News Sites
Case Study: ProgrammingZen.com’s Social Traffic
Promoting on Quora
Cross-Post to Medium and dev.to
Take Action
What’s Next
Understanding Traffic Statistics
Baseline vs. Spike Traffic
Key Site Usage Metrics You Need to Consider
Interpret Visit Quantity and Quality
Where Do They All Come From?
Analyzing Traffic with Google Analytics
Keep Track of Your Blog’s Growth
Other Analytics Tools Worth Considering
Take Action
What’s Next
Building a Community Around Your Blog
Engage Readers
Supplement Your Blog with Community Tools
Forms of Criticism
Your Mantras When Dealing with Criticism
Take Action
What’s Next
Benefit from It
Advancing Your Career with Blogging
Improve Your Skills
Advance Your Career
Obtain Freebies
Deal with Opportunities
Other Benefits for Startups
Make Money from Your Blog
Take Action
What’s Next
Promoting Your Own Business
A Checklist for Company Blogs
Identify and Understand Your Readers
Craft Your Content for Your Prospective Customers
Convert Readers into Customers
Take Action
What’s Next
Scale It
Scaling Your Blogging Activities
Scale Your Blog Vertically
Hire a Team of Bloggers
Build Your Blogging Empire
Take Action
What’s Next
Beyond Blogging: Strategizing for Social Media
Why Bother with Social Media?
Define a Social Media Strategy
Identify the Social Networks You Intend to Target
Create Your Social Media Profiles
Cross-Promote Your Site and Social Properties
Post Frequently and Engage with People in Your Niche
Take Action
What’s Next
Final Words of Advice
Try It Out
Blogs to Follow
Keep in Touch