دانلود کتاب Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

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Front Matter....Pages i-viii
Introduction: “The Spirit of Emulation”....Pages 1-22
Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain....Pages 23-49
The Testifying Subject: Reliability in Marketing, Science, and Law at the End of the Age of Barnum....Pages 51-78
“After a Season of War”: Sharing Horticultural Success in the Reconstruction-Era Landscape....Pages 79-94
“The Ten Year Club”: Artificial Limbs and Testimonials at the Turn of the Twentieth Century....Pages 95-121
“The Mad Search for Beauty”: Actresses, Cosmetics, and the Middle-Class Market....Pages 123-149
“I am Kay and I Prefer Modern”: Bridal Testimonials and the Rise of Consumer Rites, 1920s–1950s....Pages 151-171
“Dear Friend”: Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894–1944....Pages 173-205
“For Us, By Us”: Hip-Hop Fashion, Commodity Blackness and the Culture of Emulation....Pages 207-230
Back Matter....Pages 231-240