توضیحاتی در مورد کتاب :
میلیون ها نفر در سراسر جهان روزانه در فروش بازاریابی شبکه ای شرکت می کنند. این کتاب برای اولین بار یک طرح گام به گام برای ایجاد یک تجارت بازاریابی شبکه ای سودآور و طولانی مدت ارائه می دهد. این سیستم ساده و اثبات شده – از نویسندهای که کسبوکار بازاریابی شبکهای میلیون دلاری خود را ساخته است – ابزارها و تاکتیکهایی را که برای موفقیت چشمگیر به آنها نیاز دارند، در اختیار همه در صنعت بازاریابی شبکهای قرار میدهد. سیستم هفت مرحلهای روبینو همه جنبههای تجارت بازاریابی شبکهای، از برنامهریزی گرفته تا جستجوگری گرفته تا آموزش را پوشش میدهد و به شما اعتماد به نفس و نگرش لازم برای کارکرد و سودآوری کسبوکارتان را میدهد.
فهرست مطالب :
THE 7 STEP SUCCESS SYSTEM TO BUILDING A $1,000,000 NETWORK MARKETING DYNASTY......Page 7
CONTENTS......Page 9
FOREWORD......Page 11
PREFACE......Page 13
ACKNOWLEDGMENTS......Page 23
ABOUT THE AUTHOR......Page 25
INTRODUCTION: THE PROMISE OF NETWORK MARKETING......Page 27
BEYOND THE MONEY......Page 37
Create a Compelling Vision......Page 41
Vivid Visions Fuel Self-Motivation......Page 45
Writing Your Vision......Page 48
Step 2: PLANNING— CREATE A MASTER PLAN THATWILL SUPPORT YOU TO REALIZE YOUR VISION......Page 57
BECOME YOUR OWN BEST CUSTOMER......Page 58
SET UP YOUR OFFICE AND GET READY FOR BUSINESS......Page 59
SETTING UP YOUR MASTER PLAN......Page 67
SHOULD YOU LEAD WITH YOUR PRODUCT OR OPPORTUNITY?......Page 71
Creating Your Notification Names List......Page 72
So, How Many Leaders Will You Need to Identify, Champion, and Develop?......Page 75
So How Many Prospecting Conversations Are Enough to Identify Your First 4 Leaders?......Page 78
Local versus Long-Distance Prospecting......Page 83
DESIGNING YOUR PROSPECTING PLAN IN DETAIL......Page 84
Cold Calling Approaches — In Person and By Phone......Page 85
The Three-Foot Rule......Page 88
Advertising for Prospects......Page 91
Traditional Classified Ads......Page 92
Where to Place Classified Ads......Page 95
Internet Classified Ads......Page 96
Display Ads......Page 99
More on Deciding Where to Place Your Print Advertisements......Page 102
Radio Ads......Page 103
Television Ads or Info-Commercials......Page 107
Direct Mail......Page 109
The Call-Fax-Call Approach......Page 116
Trade Shows and Conventions......Page 117
Professional Business Receptions......Page 127
Lead Lists......Page 130
Internet Auto-Responder Systems......Page 132
Press Releases and Publicists......Page 134
Publicists......Page 140
ESTABLISHING A SIMPLE, DUPLICABLE PROSPECTING SYSTEM......Page 144
Duplicable Distributor Web Sites......Page 147
Generic Network Marketing Web Sites for Prospecting Opportunity Seekers Online......Page 148
Using Your Company’s Support Materials......Page 149
Matching Your Situation While Addressing Your Prospect’s Needs......Page 150
A Few More Words about Leap-Frogging......Page 171
Step 4: ENROLLING— THE POWER TO ENROLL: HOW TO BECOME AN ENROLLMENT MACHINE......Page 175
Create True Value......Page 177
Identify What Is Important to Your Prospects or Missing in Their Lives......Page 179
THE FIVE-STEP PROCESS FOR MAXIMIZING YOUR CONVERSATIONAL EFFECTIVENESS......Page 180
DUPLICATING YOUR SUCCESS WITH EFFECTIVE TRAINING......Page 187
Company or Organizationally Sponsored Teleconference Opportunity and Training Calls......Page 188
Local, Regional, and National Meetings......Page 190
Prospect, Enroll, Train, and Do It All Again......Page 192
Create a Personal Development Structure for Supporting Your Success......Page 195
Grow Yourself along with Your Business......Page 203
Personal Development Means Having the Ability to Generate Positive Interpretations on an Ongoing Basis......Page 216
CONVERSATIONS FOR SUCCESS: A COURSE IN PERSONAL AND PRODUCTIVITY DEVELOPMENT......Page 220
Step 7: STEPPING INTO LEADERSHIP: THE KEYS TO DEVELOPING OTHER SELF-MOTIVATED LEADERS......Page 225
THE ELEMENTS OF NETWORK MARKETING LEADERSHIP......Page 227
Practical Steps to Taking On a Leadership Role......Page 231
EPILOGUE: TYING THE 7-STEPS TOGETHER TO BUILD YOUR NETWORK MARKETING DYNASTY......Page 235
RECOMMENDED READINGS: OTHER BOOKS BY DR. JOE RUBINO......Page 239
INDEX......Page 249
توضیحاتی در مورد کتاب به زبان اصلی :
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network marketing industry the tools and tactics they need to succeed spectacularly. Rubino’s seven-step system covers every aspect of the network marketing business, from planning to prospecting to training, and gives you the confidence and attitude you need to make your business work and keep it profitable.