دانلود کتاب The Alignment Advantage: Transform Your Strategy, Culture and Customers to Succeed

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Praise for The Alignment Advantage\nTitle Page\nCopyright Page\nDedications\nContents\nIntroduction\n What is the 5% Club?\n How to make the most of this book\n01 Busting business myths\n Myth 1: Culture eats strategy for breakfast\n Myth 2: Great organizations start with why\n References\n02 The three key components of the ALIGNED® framework\n Strategy\n Culture\n The X\n More terms to be aligned on\n Reference\n03 How to gain the Alignment Advantage\n Six questions to start the Alignment Advantage\n Strategy and culture\n Culture and the X\n Culture is the pivot in the Alignment Advantage\n04 The strategic starting point\n Defining your key strategic objective\n More examples of key strategic objectives\n Summary\n05 How to build an ALIGNED® strategy\n Strategic fog\n Strategic alignment\n Breaking down the key strategic objective into enabling objectives\n Continuing the strategic alignment process\n Is your organization too fast-paced to have a proper strategy?\n06 The truths and half-truths about culture\n Creating a purpose, values and vision does not create a culture\n Big bang launches don’t work\n The brand values conflict\n A good culture is a nice culture\n Purpose and values – the distinctions\n References\n07 Crossing the cultural chasms\n Crossing the chasm\n The business case for cultural change\n Define your cultural landing point\n Create a clear, shared cultural narrative\n The curse of underestimating scale\n Ensure the leadership team are fully committed and aligned\n Create a strategy to bring the culture to life\n Engaging the masses\n The magic 20 per cent\n Develop and mobilize cross-level, cross-discipline change teams\n Initiate multiple business projects with slightly unrealistic timescales\n Getting to the cultural landing point\n Maintaining cultural consistency\n Reference\n08 ALIGNED® performance management\n Performance measures\n Bringing ALIGNED® performance measurement together\n09 What is the X and why?\n More on the service/experience distinction\n Three drivers of loyalty\n Measuring guest experience\n A word on NPS\n Outcomes are the foundation of ALIGNED® measurement\n The true meaning of brand\n10 ALIGNED® teams\n Is this a team or a work group?\n Can you afford to tolerate brilliant jerks?\n Does your team take joint and several responsibility?\n What is most important – a high-performance team or a highperforming team?\n Do you trust each other enough to have the right degree of conflict?\n11 ALIGNED® communication\n Outcome-driven\n State-driven\n Experience-driven\n12 Living an aligned life\n Your life strategy\n How do you want your life to be?\n Your life’s X\n Align your life\nIndex