دانلود کتاب The American Business Creed

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Preface\nContents\nIntroduction: The American business creed as ideology\nPart 1: The content of the Creed\nThe American System and its achievements\nThe American Business Enterprise\nThe Functions and Rewards of Ownership\nThe Business Executive\nBusiness and Labor\nThe businessman and his customers\nThe functioning of a Competitive System\nGovernment in a business economy\nEconomic fluctuations\nThe mysteries of money\nThe values of a good society\nAn analysis of business ideology\nThe ideology and the Cultural Heritage\nThe institutional framework\nStrains and Ideology\nStrains in the Business role\nThe Creed analyzed: Strains and Ideology\nStability and change in the Creed\nAppendix:A note on sources\nIndex