دانلود کتاب The Brain-Friendly Museum Using Psychology and Neuroscience to Improve the Visitor Experience

فهرست مطالب :

Cover Half Title Title Page Copyright Page Dedication Contents Contributors Foreword Acknowledgements 1. The Brain-Friendly Museum: How Psychology and Neuroscience Can Help Museums to be Brain-Friendly and Promote Wellbeing What Is a Brain-Friendly Museum? References 2. Emotions: The First Connection to Our Cultural Heritage Emotion in Cognitive Psychology Effects of Cognition on Emotion Effects of Emotion on Cognition Notes References 3. Perception and Museum Display Visual Perception Processes 2D Patterns and 3D Objects Visual Imagery and Visual Perception The Complex Issue of Motion Notes References 4. Attention, Memory, and Learning in Museums Focused Auditory Attention, Focused Visual Attention, and Divided Attention Short-term Memory, long-term Memory, and Learning Long-term Memory Systems Practical Application of Psychology and Neuroscience in the Museum Environment Notes References 5. What is the Right Language and Type of Communication to Engage Different Kinds of Museum Audiences? A Brief Introduction on Language in Cognitive Psychology Some of the Main Features of Speech Perception and Reading A Few Notes on Speaking and Writing Notes References 6. Problem Solving, Decision-Making, Judgement, Reasoning, and Creativity: The Role of Museums in the Visitors' Cognitive Growth Forms of Thinking Problem Solving, Analogical Problem Solving, and Expertise Decision-making and Judgement Forms of Reasoning Human Thinking and Rationality Think like Leonardo Notes References 7. Museums, the "Magic Box", and Neuroscience Tools Tools for Assessing Brain Activity The US Case The Italian Case How to Involve Visitors in Museum Experiments. Some Practical Advice Notes References 8. Museums: How They Foster Wellbeing. A Round-Up of Initiatives Museotherapy, Art Therapy, and Museums Museums, Hospitals, and Healthcare Slow Looking and Mindfulness Notes References Video 9. Parallel Worlds: Popular Education Through Neuroscience and the Fine Arts Scientists and Education The Partnership Parallel Worlds The Colloquiums The Talks Vanta black—a world without colour (disorders in the perception of colour) Crimson—the colour of passion (colour as a social construct) Uranium yellow—poisoned by colour (neurotoxicity and dyes) YInMn blue—images in the clouds (pareidolia) Alexa488—a fluorescent ghost (the use of fluorescent molecules in neuroscience) The Workshops Vanta black—a world without colour (disorders in the perception of colour) Crimson—the colour of passion (colour as a social construct) Uranium yellow—poisoned by colour (neurotoxicity and dyes) YInMn blue—images in the clouds (pareidolia) Alexa488—a fluorescent ghost (the use of fluorescent molecules in neuroscience) The tour Discussion References 10. The Museum and Quality of Life Notes References 11. Unlocking Value in Museums and Art Galleries Through Measuring Wellbeing Wellbeing and Existing Performance Measurement Case study: Measuring Wellbeing via Activity Flow: Christchurch Art Gallery Te Puna O Waiwhetū, New Zealand Generating Wellbeing to Unlock Value Will Museums and Art Galleries Become Living Rooms? MAGs and a Healthier SMART City Brain Capital versus Digital Disruption—The Dilemma of Brain-friendly Museums Conclusion: MAGs Are Wealth Generators of the Future Notes References 12. The Museum's Mind: A Genetic Code for Cultural Exhibitions, Introduction Museum's Communication A Methodological Approach to Create a "genetic code" of the Museum The Virtual Museum's Mind Conclusions Notes References 13. Virtual Reality and Neuroarchaeology: Visual Perception and Cognition of an Archaeological Excavation Introduction Spatial Embodiment, Memory, and Sensorimotor Skills Vulci: A Virtual Excavation Eye-tracking: A Form of Cognitive Experience Measurement Methods: Web-based Eye-tracking Preliminary Results Conclusions and Future Perspectives References An End That Is a Beginning Index