دانلود کتاب The Business of iOS App Development For iPhones, iPads and iPod touches

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Contents......Page 419
Contents at a Glance......Page 3
About the Author......Page 431
About the Technical Reviewer......Page 432
Special Contributor......Page 433
Introduction......Page 5
Chapter 1: Seeing the Big Picture in a Crowded App Store Marketplace......Page 6
Tackling the New World of Mobile Marketing......Page 7
Planning Your Own Success Story......Page 8
How to Use This Book......Page 11
Getting Started with Your First iOS App......Page 14
Ready to Dive In?......Page 15
Fulfilling a Need......Page 16
Discovering Untapped Markets......Page 17
Enhancing the Mobile Experience......Page 19
Competing with Similar Apps......Page 21
When to Avoid Oversaturated Categories......Page 22
Assessing the Competition......Page 24
Analyzing App Ranking Statistics......Page 26
Finding Inspiration in Your Competitors’ Customer Reviews......Page 27
Learning from the Mistakes of Others......Page 28
Taking Your Competition for a Test-Drive......Page 29
Defining Your Differentiator......Page 30
Targeting Multiple iOS Devices......Page 31
Universal Applications from a Business Perspective......Page 32
What’s in an App Name?......Page 33
Registering Web Site Domain Names......Page 35
Building a Unique Identity for Your iOS App......Page 36
Making Progress......Page 37
Chapter 3: Protecting Your Intellectual Property......Page 38
Determining Your Intellectual Property Strategy......Page 39
Developing an iOS App-Specific Game Plan......Page 40
Copyrighting Your App......Page 41
Filing Trademarks for App Icons and Logos......Page 42
How to Get a Trademark......Page 43
Picking a Protectable Trademark......Page 44
How Do You Establish a Trade Secret?......Page 45
Nondisclosure Agreements......Page 46
Patents......Page 47
Is Your Invention Patentable?......Page 48
Filing a Provisional Patent Application Yourself......Page 49
Hiring Contractors......Page 50
Hiring Employees......Page 51
Know What You Are Getting......Page 52
The Purpose of a EULA......Page 53
Limitations of Liability......Page 54
Reasons to Use Your Own EULA......Page 55
First Steps Toward Dispute Resolution......Page 56
Prelitigation......Page 57
Summary......Page 58
Getting Your Foot in the Door: First Impressions Are Everything......Page 59
The Second Visual Cue......Page 60
Playing by the Rules in Apple’s Sandbox......Page 61
Designing for Multiple iOS Devices......Page 62
Preparing UI Art Assets......Page 63
Double the Fun with Retina Display Screens......Page 64
Designing for iOS 8......Page 65
Differences in iOS 8......Page 66
Define a Brand for Your App......Page 69
Maintaining a Consistent Brand Identity......Page 70
App Icon Rules and Tools......Page 72
Start Sketching......Page 74
Beauty in Simplicity......Page 75
Sample App Icon......Page 76
Get to Know Your Users......Page 77
Create an App Flow/Storyboard......Page 78
Beautiful Mock-ups in Illustrator and Photoshop......Page 79
Start Prototyping......Page 81
Creating a Prototype......Page 82
Think Outside the Box......Page 85
Other Factors to Consider......Page 87
Icons and Images......Page 88
Navigation Colors......Page 89
Using Text......Page 90
Designing for Accessibility......Page 91
Finding Graphics and Icons......Page 92
Using Professional Design Services......Page 93
Creative Boost......Page 94
Encouraging User Reviews Within Your App......Page 95
Seeking Feedback at Runtime......Page 96
When to Ask for Rating s......Page 98
Tell a Friend with In-App E-mail and Social Networking......Page 99
Connecting Users with In-App Sharing......Page 100
Adding E-mail Support......Page 106
Integrating Twitter and Facebook......Page 110
Accessing Twitter’s API......Page 111
Using the Facebook SDK for iOS......Page 112
Using ShareKit......Page 113
Strength in Numbers: Building Synergy with In-App Cross-Promotion......Page 115
Setting up Shop......Page 117
United We Prosper......Page 118
Enthusiasm Is Contagious......Page 122
Choosing a Social Gaming Platform......Page 123
Earning Your Stripes......Page 124
Generating Revenue from Free Apps......Page 125
Try Before You Buy......Page 126
Choosing a Path: Lite vs. In-App Purchase......Page 127
Playing It Safe: Lite Version Restrictions......Page 129
Can a Free Lite Version Really Boost Paid App Sales ?......Page 130
They Won’t Buy the Cow If the Milk Is Free......Page 131
Lite Versions of Productivity and Utility Apps......Page 132
Lite Versions of Games......Page 133
When to Release the Lite Version......Page 134
Placing the Buy Button......Page 135
Adding Upgrade Info to the Lite Version......Page 137
Bulletproofing Your Lite Version......Page 141
Syncing with the Cloud......Page 142
Transferring Data via URL......Page 143
Securing Market Share: Give It Away Now and Up-Sell Later......Page 146
Mining Additional Revenue with Affiliate Programs......Page 148
How Affiliate Programs Work......Page 149
Joining the iTunes Affiliate Program......Page 151
The Power of Free......Page 152
Shifting Gears......Page 153
When to Use In-App Advertising......Page 154
Knowing Your Audience......Page 155
In-App Advertising As a Sales Tool......Page 156
Selecting a Mobile Ad Network......Page 157
Investigating the Choices......Page 158
Reporting and Analytics......Page 159
Earnings and Fill Rates......Page 160
Designing Free Apps with Removable Ads......Page 161
Designing Two Versions: With and Without Ads......Page 163
Finding the Best Mix of Ad Networks......Page 164
Harnessing the Power of House Ads......Page 165
Joining the iAd Network......Page 167
Designing Your App for Displaying iAd Banners......Page 168
Programming Your App to Support Ads......Page 170
Adding the iAd Framework to the Project......Page 171
Adding Apple’s Reachability Class to the Project......Page 173
Building the App’s Foundation......Page 174
Checking the iOS Device’s Network Connection......Page 177
Building the App’s Interface and UIView Hierarchy......Page 179
Copying Your House Ad Image Files to the Project......Page 181
Crafting the In-App Advertising Code......Page 182
Knowledge Is Power: Tracking App Usage Through Analytics......Page 195
Contemplating Sponsorships and Product Placement Deals......Page 197
The Tipping Point......Page 198
Loyalty Pays: Existing Users Make the Best Customers......Page 199
Supporting the Long Tail: Monetizing Continued Development......Page 200
The Challenge of Changing User Perception......Page 201
When and How to Use In-App Purchase......Page 204
In-App Purchase Types......Page 205
The Power of Simplicity......Page 206
Offering Services and Subscriptions......Page 210
Presentation Is the Key to Success......Page 212
Including the Right Mix of Ingredients......Page 213
Allowing Users to Spend As Much Money As They Want......Page 214
Unlocking Built-in Content......Page 215
Downloading Content from Your Server......Page 217
Configuring In-App Purchase in iTunes Connect......Page 219
Setting Up an iTunes Test User Account......Page 220
Creating In-App Purchase Items......Page 221
Managing Your In-App Purchase Items......Page 225
Preparing Your Test Device......Page 226
Configuring the Project for In-App Purchase......Page 227
Setting Up the Basics......Page 228
Step 1: Does the Consumer Allow In-App Purchase?......Page 230
Step 2: Fetch Available In-App Purchase Items......Page 231
Step 3: Request a Purchase......Page 233
Step 4: Receive Payment Status......Page 235
Step 5: Provide Access to the Purchased Content......Page 237
Restoring Paid Content......Page 238
Digging for Gold......Page 239
Preventing the Majority of One-Star Reviews......Page 241
Avoiding Common Pitfalls......Page 242
Soliciting Direct Feedback......Page 243
Preventing User Frustration with In-App Help......Page 245
Planting Knowledge Seeds with On-Screen Tips......Page 246
Instructional Videos: The Double-Edged Sword......Page 247
Show, Don’t Tell, with Visual Demos......Page 248
Providing Mobile Manuals with Text-based Help......Page 250
A Little HTML Goes a Long Way......Page 251
Building In-App Help with Mobile Web Frameworks......Page 252
Provisioning: Setting Up a Development Device......Page 253
Step 1: Establish Your Test Device in Xcode Organizer......Page 254
Step 2: Acquire Your Development Certificate......Page 255
Step 3: Register Your Device ID......Page 257
Step 4: Create an App ID......Page 258
Step 5: Generate and Install Your Provisioning Profile......Page 261
Step 6: Run Your Xcode Project on Your Test Device......Page 264
Step 1: Acquire Your Distribution Certificate......Page 266
Rallying the Troops......Page 270
Collecting a Device ID from iTunes......Page 271
Step 3: Generate and Install an Ad Hoc Distribution Provisioning Profile......Page 272
Step 4: Configure Your App for Ad Hoc Distribution......Page 274
Wireless Distribution to Beta Testers......Page 275
Sitting Pretty......Page 276
Invest the Time to Find Your Audience......Page 277
Craft Your Elevator Pitch......Page 278
Gather Additional Prerelease Marketing Materials......Page 279
Screenshots......Page 280
Video Trailer......Page 281
Format Wars: Blogs vs. Custom Sites......Page 283
Domain Name Benefits......Page 284
SEO Tactics......Page 285
description and keywords Meta Tags......Page 286
Keyword-Friendly URLs......Page 287
XML Sitemap......Page 288
Tracking Web Site Traffic......Page 289
Anatomy of an iOS App Web Site......Page 290
App Brand Identity......Page 292
App Store Identity Badge......Page 294
Pricing......Page 295
Screenshots and Video......Page 297
Social Media......Page 299
Your Blog and RSS Feed......Page 302
E-mail News Mailing List......Page 303
Cross-Promotion of Your Other Products......Page 305
Before Selling, Start Collecting......Page 306
“I’m Ready for My Close-up, Mr. Viewport ”......Page 308
Using Browser Detection to Deliver Targeted Content......Page 310
PHP for Browser Detection......Page 312
PHP for Flash Replacement......Page 313
Home Screen Bookmarking Made Beautiful......Page 314
Cultivating an Online Community......Page 315
Inviting Comments......Page 316
Twitter......Page 317
Gaining Followers......Page 318
Customizing Your Profile......Page 320
Keywords and Hashtags......Page 323
Managing the Pipeline......Page 324
Creating a Facebook Page......Page 325
Connecting with Fans......Page 326
Importing Your Blog, Outputting to Twitter......Page 327
Other Social Networks and Bookmarking Sites......Page 328
But Not Too Much Noise: Maintaining a Professional Reputation......Page 329
Preparing a Hit List......Page 331
Establishing Relationships......Page 332
Offering Exclusives and Advance Ad Hoc Builds to Secure Coverage......Page 333
Passing the Baton......Page 334
Chapter 11: Keys to the Kingdom: The App Store Submission Process......Page 335
Room to Maneuver......Page 336
Sustaining a Long-Term Business......Page 337
Perceived Value and Consumer Resistance......Page 338
Assigning Keywords......Page 340
The Name Game......Page 342
Awards and Testimonials......Page 344
Putting It All Together......Page 345
A Picture Is Worth a Thousand Words: The Importance of Screenshots......Page 346
Choosing the Primary Screenshot......Page 347
When a Screenshot Is More Than a Screenshot......Page 349
Step 1: Verify Your Distribution Certificate Is Still Installed......Page 351
Step 2: Generate and Install an App Store Distribution Provisioning Profile......Page 352
Step 4: Compile Your iOS App......Page 353
Ensuring Apple Has Processed Your Contracts and Payment Settings......Page 354
Step 1: Create a New App Entry......Page 355
App Information......Page 356
Step 2: Set the Availability Date and Pricing......Page 358
Availability Date......Page 359
Step 3: Submit Your App’s Metadata......Page 360
Version Numbe r......Page 361
Support URL......Page 362
App URL......Page 363
Step 4: Assign a Rating to Your App......Page 364
Step 5: Upload Your App Icon and Screenshots......Page 366
App Screenshots......Page 367
Your New App Listing in iTunes Connect......Page 368
Step 7: Upload Your App Binary for App Store Review......Page 370
Export Compliance......Page 371
Submitting Your App Binary in Xcode Organizer......Page 372
Ready for Sale Status......Page 373
Getting App Status Notifications......Page 374
Try, Try Again: Dealing with App Store Rejections......Page 375
Analyzing Your App Store Sales Statistics......Page 376
Rev Your Engines......Page 378
Dedicating As Much Effort to Marketing Your App As You Put into Developing It......Page 379
Enlisting Help from the Pros......Page 380
The Art of Crafting Effective Press Releases......Page 381
The Essential Ingredients of a Press Release......Page 382
Subject Line (B)......Page 384
Description (E)......Page 385
Media Contact Information (J)......Page 386
The Virtual 24/7 Press Room......Page 387
Formatting Your E-mail Announcement......Page 388
Reaching the Masses......Page 389
Issuing Promo Codes: Soliciting App Reviews on Influential Blogs and Review Sites......Page 390
Providing Review Materials......Page 391
Obtaining Promo Codes......Page 392
Publicity Requires Planning and Patience......Page 393
Using Promotions and Giveaways to Improve App Discovery......Page 394
Timing a Good Sale to Rejuvenate App Downloads......Page 398
Advertising to a Mobile Audience......Page 399
Taking Advantage of iAd for Developers......Page 401
Pay-Per-Install Incentives to Cross-Sell Apps......Page 402
Providing High-Quality Support......Page 403
Banking on the Prestige of Awards and Endorsements......Page 404
Share Your Knowledge......Page 405
Looking Toward the Horizon......Page 406
Index......Page 407