دانلود کتاب The Cold Start Problem: How to Start and Scale Network Effects

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Title Page
Contents
Introduction
Part I: Network Effects
1. What’s a Network Effect, Anyway?
2. A Brief History
3. Cold Start Theory
Part II: The Cold Start Problem
4. Tiny Speck
5. Anti-Network Effects
6. The Atomic Network—Credit Cards
7. The Hard Side—Wikipedia
8. Solve a Hard Problem—Tinder
9. The Killer Product—Zoom
10. Magic Moments—Clubhouse
Part III: The Tipping Point
11. Tinder
12. Invite-Only—Linkedin
13. Come for the Tool, Stay for the Network—Instagram
14. Paying Up for Launch—Coupons
15. Flintstoning—Reddit
16. Always Be Hustlin’—Uber
Part IV: Escape Velocity
17. Dropbox
18. The Trio of Forces
19. The Engagement Effect—Scurvy
20. The Acquisition Effect—PayPal
21. The Economic Effect—Credit Bureaus
Part V: The Ceiling
22. Twitch
23. Rocketship Growth—T2D3
24. Saturation—eBay
25. The Law of Shitty Clickthroughs—Banner Ads
26. When the Network Revolts—Uber
27. Eternal September—Usenet
28. Overcrowding—YouTube
Part VI: The Moat
29. Wimdu versus Airbnb
30. Vicious Cycle, Virtuous Cycle
31. Cherry Picking—Craigslist
32. Big Bang Failures—Google+
33. Competing over the Hard Side—Uber
34. Bundling—Microsoft
Conclusion: The Future of Network Effects
Acknowledgments
Notes
About the Author
Copyright
About the Publisher