دانلود کتاب The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies (Marketing and Communication in Higher Education)

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Preface\nAcknowledgments\nDisclaimer\nContents\nAbout the Author\nList of Tables\nChapter 1: Introduction: The State of the U.S. College Textbook Industry to 2000\n Historical Development of Educational Materials and Higher Education Textbooks\n The Development of College Textbooks in the U.S.\n U.S. College Growth After 1941\n Textbook Publisher Marketing Strategies After World War II\n The Impact of Disruptive Technologies on Publishers and Textbook Sales\n The U.S. Higher Education Textbook Industry in 2000\n Sample Profit and Loss Analysis for a College Textbook in 2000\n Conclusion\nChapter 2: The Impact of Disruption on the College Textbook Publishing Industry: 2001–2012\n A Period of Confidence After 2000\n The Impact of Disruption\n The Impact of Disruption\n The Response of the Textbook Publishers\n The Backlash Against College Textbook Prices\n Conclusion\n Notes\nChapter 3: The Responses of the Major College Textbook Publishers: 2013–2018\n Some Positive Business Developments in 2013\n Unsettling Data\n Textbook Publishers Confront “Sisyphus”6\n The Search for Clarity and Certainty\n The Importance of Intellectual Property to College Textbook Publishers\n Important College Textbook Copyright Cases: Kirtsaeng v. John Wiley\n Conclusion\n Notes\nChapter 4: College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019–2021\n The State of College Textbook Publishing in 2019–2021\n The Impact on the “Big 5” College Textbook Publishers\n The Impact on College Bookstores\n Textbook Publishers Adopted Innovative Marketing Theories to New Business Conditions\n The Search for Scale: Plan A\n The Search for Scale: Plan B\n The Movement Toward Digital Textbooks\n The ReDigi Copyright Case: 2019\n A Second Major Legal Victory for College Bookstores and Textbook Publishers\n IA: Negative Responses and Antitrust Litigation\n Conclusion\n Notes\nChapter 5: The Future of College Textbook Publishing\n Introduction\n Higher Education Textbook Publishers’ Strengths\n Higher Education Textbook Publishers’ Weakness\n Higher Education Textbook Publishers’ Opportunities\n Higher Education Textbook Publishers’ Threats\n Other Major Unresolved Concerns: Intellectual Property Issues\n Other Major Unresolved Concerns: Gender Discrimination in College Textbook Publishing and Authorship\n Other Major Unresolved Concerns: Textbook Publishers and College Bookstores Confront Economic Uncertainty\n A New Option for College Textbook Publishers and Bookstores: Equitable Access\n Conclusion: Comments on the Future\n Notes\nBibliography\nIndex