دانلود کتاب The Digital Revolution (DK Essential Managers)

فهرست مطالب :

Contents......Page 3
Introduction......Page 6
Understanding the technology......Page 7
Being in a digital world......Page 9
Using social media......Page 11
Using consumers’ content......Page 13
Communicating digitally......Page 15
Digital buying behavior......Page 17
Integrating digital marketing......Page 19
Retailing by bricks and clicks......Page 23
Marketing on social media......Page 27
Using digital public relations......Page 31
Using an e-marketplace......Page 33
Defining objectives......Page 35
Getting started......Page 37
Developing the website......Page 39
Making it easier for customers......Page 41
Developing content......Page 43
Creating e-commerce sites......Page 47
Considering globalization......Page 49
Analyzing digital footprints......Page 51
Digital market intelligence......Page 53
Optimizing your website......Page 55
Advertising on-line......Page 59
Advertising through keywords......Page 63
Exploring DOOH advertising......Page 65
Marketing through e-mail......Page 67
Communicating by e-mail......Page 69
Index......Page 71
Acknowledgments......Page 73