توضیحاتی در مورد کتاب :
کتاب راهنمای کسب و کار الکترونیکی با همکاری بسیاری از کارشناسان برجسته جهان در این زمینه تهیه شده است. این پژوهشهای آکادمیک برتر را پوشش میدهد که فناوریهای اصلی و شیوههای تجاری پیشرو برای کسبوکار الکترونیکی را به همراه مسائل مهم و تأثیر اجتماعی تجارت الکترونیک ایجاد میکند. طیف وسیعی از موضوعات کسب و کار الکترونیکی را ارائه می دهد مانند: استراتژی تجارت الکترونیک توسعه وب مزایده های شبکهXMLEادغام فناوری های مبتنی بر اینترنت تیم های مجازی مسائل بین المللی عوامل هوشمندE-معاملات مدیریت ارتباط با مشتری امنیت
فهرست مطالب :
Content: Building Information Age Businesses for the 21st Century, Lynda M. ApplegateAppendix A: E-Business ModelsAppendix B: E-Business Revenue and Cost ModelsThe Embedding Stage of Electronic Commerce, Vladimir ZwassWeb Evaluation, Carsten Totz, Kai Riemer, and Stefan KleinSupply Chain Management, G. Prem Premkumar Online Auctions: A Closer Look, Alok Gupta and Ravi BapnaBid Together, Buy Together: On the Efficacy of Group-Buying Business Models in Internet-Based Selling, Robert Kauffman and Bin WangThe Great Experiment: Pricing on the Internet, Karen Clay, Ramayya Krishnan, and Michael SmithVirtual Trade Fairs: An Emerging Internet Application, Ramesh Sharda and Ramesh SambasivanPlanning Business-to-Business E-Procurement Marketplaces, Jae Kyu Lee and Efraim TurbanInternet Evolution and Social Impact, Sara Kiesler, Robert Kraut, Jonathon Cummings, Bonka Boneva, Vicki Helgeson, and Anne CrawfordDesigning a Curriculum for the Death of E-Business: Five Principles, Bradley C. WheelerElectronic Commerce Partnerships Between Business and Academia, J. Owen Cherrington and Brian CariniThe Covered Bazaar on the Internet: Culturally Specific Alternatives to \"Web-Marts\", Fay Sudweeks and Simeon J. SimoffElectronic Government, Yurong Yao and Blake IvesE-Business Goes Global: Institutional Environments and Governance of Global Internet Firms, Sirkka L. Jarvenpaa and Sai K. YayavaramParadigm for Financial Modernization in E-Commerce, Martin Nemzow Knowledge Management in E-Services: From Mass Customization to Service Individualization, Amrit Tiwana and Balasubramaniam RameshPreventing and Detecting Fraud in Electronic Commerce Systems, W. Steve Albrecht and Conan C. AlbrechtProtecting a Borderless World: Recognizing and Understanding Security Threats to E-Commerce, Steven Roberts and Dorothy E. DenningThe Critical Role of Independent Security Audits, Nahum Goldmann and Edward OrtonTrusted Electronic Market Transactions: A Macro- and a Micro-Level View, Gunther Pernul, Alexander W. Roehm, and Gaby HerrmannDevelopment of Reliable E-Commerce Applications in Large and Open Distributed Systems, Rida A. Bazzi and Feras KarabliehDistributed Software Component Integration: A Framework for a Rule-Based Approach, Susan D. Urban, Suzanne W. Dietrich, Amy Sundermier, Ying Jin, Sunitha Kambhampati, and Yinghui NaCollaborative Architectures that Support Electronic Business, Conan C. AlbrechA Business Component-Based Approach to E-Business Process Design, Amitava Dutta and Tarun K. SenReducing Distance in Electronic Commerce using Virtual Reality, Kenneth R. WalshXML, A Collaborative Enabler of E-Business through the Mediation of Heterogeneous Data between Trading Partners, Paul Benjamin Lowry and William T. Neumann
توضیحاتی در مورد کتاب به زبان اصلی :
The E-Business Handbook was developed in collaboration with many of the world's leading experts in this field. It covers the top academic research that is creating the principal technologies and the leading business practices for e-business, along with the important issues and social impact of electronic commerce. It presents a wide range of e-business topics such as:E-business strategyWeb developmentNet auctionsXMLEmerging Internet-based technologiesVirtual teamsInternational issuesIntelligent agentsE-transactionsCustomer relationship managementSecurity