دانلود کتاب The Essential Guide to Business for Artists and Designers (Essential Guides)

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TABLE OF CONTENTS
Foreword
Acknowledgements
Introduction
Chapter 1 - Making creativity pay
Why cancreatives become poor?
Debunking the discovery myth
Developing an entrepreneurial outlook
Web and graphic designer - Alana Biviano
RESOURCES
Chapter 2 - How to make a living
Achieving focus
Self-employment and paid employment
Gaining adult teaching qualifications
Importance of business and enterprise skills
Bespoke wall coverings and mural designer - Annette Taylor-Anderson
RESOURCES
Chapter 3 - Overview of business start-up
Why set up in business?
Seven steps to self-employment
Other business structures
BUSINESS START-UP CHECKLIST
Jewellery designer and maker - Monique Daniels
RESOURCES
Chapter 4 - Money management
Basic calculations
Valuing time
Professional fees and pricing
The illustrator, writer, animator, artist (utility man) - Tim Bradford
A COSTING AND PRICING QUIZ
RESOURCES
Chapter 5 - Business planning
The importance of business names
Why do I need a business plan?
How to write a business plan
Business plan template for artists and designers
Visual arts consultancy - Karl Grupe and Julia Massey-Stewart
RESOURCES
Chapter 6 - Building networks
The importance of networking
How to navigate networks
Virtual networking and showcasing
RESOURCES
Chapter 7 - Self-promotion
Self-presentation
Basic publicity materials
Creative marketing
Visual artist - Rob Pepper
RESOURCES
Chapter 8 - Funding and sponsorship
How to get a loan
Applying for grants and sponsorship
Alternative fundraising strategies
Product designer - Kathleen Hills
RESOURCES
Chapter 9 - Creative crimes
Protecting and exploiting intellectual property (IP)
Now let’s clarify the basics
The basics of terms and conditions
Insurances and other important regulations
RESOURCES
Chapter 10 - Confidence and negotiation tactics
The art of persuasion
Understanding contracts
The rules of negotiation
RESOURCES
Chapter 11 - Records, tax and basic bookkeeping
Invoicing and getting paid
Taxation demystified
UK tax bands
Introduction to bookkeeping
Interior designer - Audrey Whelan
RESOURCES
Chapter 12 - Websites, blogs and social media
Websites and trading online
Making new connections
How to build a social media presence
Blog your art out
The online portfolio website - Alex Brownless and Katie Dominy
RESOURCES
Chapter 13 - Innovation and future trends
The entrepreneurial environment
Innovation and technology
Creative development and future trends
Digital craftsman - Damien Borowik
RESOURCES
Chapter 14 - Ideas for growth
Options for growth
Structures for growth
Output 2030
The toy designer - Rob Dakin
RESOURCES
Appendix 1: Business knowledge exercises
Creative business assignments, exercises and challenges
Appendix 2: Answers to the costing and pricing quiz in Chapter 4
Glossary
Useful organisations
Quotation credits
Index