دانلود کتاب The Global Private Health & Fitness Business: A Marketing Perspective

فهرست مطالب :

Half Title Page\nTitle Page\nCopyright Page\nContents\nList of Figures and Tables\nAbout the Editors (Editor Biographies)\nAbout the Contributors\nList of Contributors\nChapter 1:\rIntroduction\n 1. Introduction\nPart I:\rThe Europe Industry\n Chapter 2:\rThe Fitness Industry in the United Kingdom\n 1. Introduction\n 2. Measuring the Prosperity of a Country\n 3. Life Expectancy\n 4. Leaving the EU\n 5. National Physical Activity Levels\n 6. The SARS-CoV-2 Pandemic\n 7. Business Models\n 8. Growth Drivers\n 9. Member Acquisition\n 10. The Web and the Power of Social Proof\n 11. The Arrival of Digital Intermediaries\n 12. Member Retention\n Erosion of the Membership Model\n Fitness Consumers Becoming More Promiscuous\n 15. Case Study: PureGym\n 15.1. Introduction\n 15.2. The PureGym product\n 15.3. Members\n 15.4. Marketing\n 15.5. Financials and Growth\n 15.6. Growth and the Future\n 16. Conclusion\n Chapter 3:\rThe Spanish Fitness Industry\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 2.1. Low-Cost Centres\n 2.2. Concession Centres (PPP)\n 2.3. Medium Centres\n 2.4. Premium Centres\n 2.5. Specialised Studies\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. Fitness Chain in Spain: The Case of BeOne Fitness & Sport\n 6. Conclusions and Managerial Applications to Other Countries\n Chapter 4:\rAn Overview of Fitness in Portugal: Business Models, Attraction and Building Members’ Loyalty\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Consumer Loyalty\n 5. Fitness Case in Portugal\n 6. Conclusions and Managerial Applications to Other Countries\n Chapter 5:\rThe Fitness Sector in Greece: Business Models and Marketing Perspectives\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. The Case of ALTERFILE\n 6. Conclusions and Managerial Applications to Other Countries\n Chapter 6:\rBusiness Models of Lithuanian Fitness Centres\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. The Case of VS-Fitness\n 6. Conclusions and Managerial Applications to\rOther Countries\n Chapter 7:\rThe Fitness Industry in Turkey\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. Fitness Chains in Turkey\n 6. Conclusions and Managerial Applications to Other Countries\n Chapter 8:\rThe Fitness Industry in Italy\n 1. Introduction\n 2. Private Business Models\n 3. Marketing Strategies to Attract Consumers\n 3.1. Efficient Time Management for Busy Clients\n 3.2. Wellness Informants\n 3.3. RadioBroadcast on Well-Being\n 4. Strategies for Loyal Customers\n 4.2. Loyalty Experts\n 5. Chain of Fitness Centres in Italy – GetFIT\n 6. Conclusions and Questions for All\nPart II:\rThe North–South America Industry\n Chapter 9:\rThe Fitness Industry in the USA\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. Case of a Chain Fitness Centre of US\n 6. Conclusions and Applications\n Chapter 10:\rThe Mexico Fitness Industry\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. Mexico Fitness Chain: Sport City\n 6. Conclusions and Managerial Applications to Other Countries\n Chapter 11:\rThe Fitness Industry in Chile\n 1. Introduction\n 2. Chilean Fitness Centres, a Consolidated Offer\n 3. Most Used Marketing Strategies\n 4. Practices Used to Build Customer Loyalty\n 5. Sportlife: A Fitness Chain\n 6. Conclusions and Managerial Applications to Other Countries\n Chapter 12:\rFitness in Brazil: A Diversified Market\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Employed to Attract Members\n 4. Practices Used to Build Member Loyalty\n 5. The Smart Fit Case\n 6. Conclusion\nPart III:\rThe Asia-Pacific Industry\n Chapter 13:\rThe Fitness Industry in India: An Overview and Prospects\n 1. Introduction\n 2. Private Business Models in Fitness Centres in India\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. Cure.Fit: A Case Study\n 6. Conclusions\n Chapter 14:\rThe Australian Fitness Industry: Trends, Disruption and Positioning\n 1. Introduction\n 1.1. Australia – Socio-Economic and Social Analysis\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. Australian Fitness Chain\n 6. Conclusions and Managerial Applications for Other Countries\n Chapter 15:\rThe Health and Fitness Club Industry in Japan\n 1. Introduction\n 2. The Business Model for Fitness Clubs in Japan\n 3. Strategies to Attract Fitness Club Customers in Japan\n 4. Strategies for Building Customer Loyalty in Japan\n 5. Case Study of a Fitness Club in Japan\n 6. Conclusions and Future Directions\n Chapter 16:\rSports Fitness Industry in China\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Strategies for Attracting Consumers\n 4. Countermeasures for Building Customer Loyalty\n 5. PHYSICAL: A Chain Fitness Centre\n 6. Conclusions and Applications that Could Contribute to the Fitness Industry in Other Countries\nPart IV:\rThe Africa and Middle East Industry\n Chapter 17:\rThe Fitness Industry in Morocco\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Marketing Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. City Club: A Fitness Chain in Morocco\n 6. Conclusions and Managerial Applications from Other Countries\n Chapter 18:\rSaudi Arabia’s Fitness Centre Industry: Getting in Shape\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. Fitness Time (Leejam Sports Club Company)\n 6. Conclusions and Applications that May Contribute to Other Countries\n Chapter 19:\rThe Fitness Industry in Egypt\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. Fitness Chain in Egypt\n 6. Conclusions and Applications that Could Contribute to Other Countries\n Chapter 20:\rThe Fitness Industry in Kenya\n 1. Introduction\n 2. Private Business Models in Fitness Centres in Nairobi, Kenya\n 3. Conformity to Exercise Adherence as a Practice for Consumer Attraction and Building Customer Loyalty\n 4. Practices Used to Build Customer Loyalty\n 5. Description of Customer Demographics in Fitness Centres and Exercise Adherence Conformity\n 6. Conclusions and Practical Applications\n Chapter 21:\rA Look to Fitness Industry in Iran\n 1. Introduction\n 2. Private Business Models in Fitness Centres\n 3. Practices Used to Attract Consumers\n 4. Practices Used to Build Customer Loyalty\n 5. Fitness Chains in Iran\n 6. Conclusions and Applications that Could Contribute to Other Countries\nReferences\nIndex