دانلود کتاب The Ins and Outs of Business and Professional Discourse Research: Reflections on Interacting with the Workplace

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Front Matter....Pages i-xii
Reflections on the Ins and Outs of Business and Professional Discourse Research....Pages 1-10
Front Matter....Pages 11-11
Negotiating Positionality in Ethnographic Investigations of Workplace Settings: Student, Consultant or Confidante?....Pages 13-36
The Physical Environment for Communication in 21st-Century Work Spaces: A Research Model....Pages 37-62
Getting Access to Language Data in the Workplace: Role Enactment as a Data-Generation Method....Pages 63-80
Gathering Linguistic Data from Multinational Companies: Inter-cultural Communication in the Workplace....Pages 81-101
“We Never Even Wondered Whether We Trusted Them or Not”: From Freedom to Mutuality in a Student Research Project....Pages 102-116
How Legal Translation Studies Research Might Assist Lawyers with Best Procurement Practice....Pages 117-138
Front Matter....Pages 139-139
Knowledge Management in Multilingual Areas: Practical Recommendations for SMEs....Pages 141-160
Evaluating Topical Talk in Interactional Business Settings: When “Testing the Waters” with Customers May Not Be Much of a Gamble....Pages 161-181
Crafting the Investor Pitch Using Insights from Rhetoric and Linguistics....Pages 182-203
Exhibition Press Announcements: An Evolving or Dissolving Genre?....Pages 204-224
Standardizing the Language of Corporate Internal Investigative Reports: Linguistic Perspectives on Professional Writing Practices....Pages 225-245
Dissociative Identities: A Multi-modal Discourse Analysis of TV Commercials of Italian Products in Italy and in the USA....Pages 246-271
From Business Letters to Emails: How Practitioners Can Shape Their Own Forms of Communication More Efficiently....Pages 272-294
Back Matter....Pages 295-296