دانلود کتاب The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
کتاب لحظه وضوح: استفاده از علوم انسانی برای حل سخت ترین مشکلات تجاری شما نسخه زبان اصلی
دانلود کتاب لحظه وضوح: استفاده از علوم انسانی برای حل سخت ترین مشکلات تجاری شما بعد از پرداخت مقدور خواهد بود
توضیحات کتاب در بخش جزئیات آمده است و می توانید موارد را مشاهده فرمایید
توضیحاتی در مورد کتاب The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
نام کتاب : The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
عنوان ترجمه شده به فارسی : لحظه وضوح: استفاده از علوم انسانی برای حل سخت ترین مشکلات تجاری شما
سری :
نویسندگان : Christian Madsbjerg, Mikkel B. Rasmussen
ناشر : Harvard Business Review Press
سال نشر : 2014
تعداد صفحات : 0
ISBN (شابک) : 1422191907 , 9781422191903
زبان کتاب : English
فرمت کتاب : epub درصورت درخواست کاربر به PDF تبدیل می شود
حجم کتاب : 342 کیلوبایت
بعد از تکمیل فرایند پرداخت لینک دانلود کتاب ارائه خواهد شد. درصورت ثبت نام و ورود به حساب کاربری خود قادر خواهید بود لیست کتاب های خریداری شده را مشاهده فرمایید.
توضیحاتی در مورد کتاب :
کسب و کارها به نوع جدیدی از حل مسئله نیاز دارند. چرا؟ زیرا آنها افراد را اشتباه می‌کنند.
روش‌های سنتی حل مسئله که در مدارس کسب‌وکار آموزش داده می‌شوند، برای برخی از چالش‌های روزمره کسب‌وکار به خوبی به ما کمک می‌کنند، اما با مشکلاتی که درجات بالایی دارند، بی‌اثر هستند. از عدم قطعیت چرا؟ زیرا اغلب این ابزارها بر اساس مدل معیوب رفتار انسان است. و آن مدل معیوب، داربست نامرئی است که از نظرسنجی‌های ما، گروه‌های تمرکز، و R ما پشتیبانی می‌کند.
روش‌های سنتی حل مسئله که در مدارس کسب‌وکار آموزش داده می‌شوند، برای برخی از چالش‌های روزمره کسب‌وکار به خوبی به ما کمک می‌کنند، اما با مشکلاتی که درجات بالایی دارند، بی‌اثر هستند. از عدم قطعیت چرا؟ زیرا اغلب این ابزارها بر اساس مدل معیوب رفتار انسان است. و آن مدل معیوب، داربست نامرئی است که از نظرسنجی‌های ما، گروه‌های تمرکز، و R ما پشتیبانی می‌کند.
توضیحاتی در مورد کتاب به زبان اصلی :
Businesses need a new type of problem solving. Why? Because they are getting people wrong.
Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciencesanthropology, sociology, philosophy, and psychologyThe Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.
This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets.
Over and over again, executives say the same thing after engaging in a process of sensemaking: Now I see it . . .” This experiencethe moment of clarityhas the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right?
Learn more about the innovation and strategy work of ReD Associates at: redassociates.com
Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciencesanthropology, sociology, philosophy, and psychologyThe Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.
This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets.
Over and over again, executives say the same thing after engaging in a process of sensemaking: Now I see it . . .” This experiencethe moment of clarityhas the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right?
Learn more about the innovation and strategy work of ReD Associates at: redassociates.com