دانلود کتاب The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution

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Front Matter....Pages i-xi
Introduction....Pages 1-13
Building a Brand New Industry: From ADS to the New Tourism Law....Pages 14-31
Going Global: China’s New Travel Class Spreads Its Wings....Pages 32-49
Magnetized by Macao: Creating a Global Tourism Phenomenon....Pages 50-66
The Purchasing Prerogative: Hong Kong and Shopping Tourism....Pages 67-78
Sun, Sea, and Shopping: China Goes to the Beach....Pages 79-94
Lights, Camera, Action: Chinese Tourism on TV and Film....Pages 95-104
All Around the World: Tourism Marketers Target China....Pages 105-123
A Place to Stay: Checking-in with Chinese Travelers....Pages 124-141
Taking Flight: China’s Aviation Revolution....Pages 142-158
The Media Game: Publishing for the Modern Traveler....Pages 159-173
Smart Travel, Chinese Style: Trip Planning and New Technology....Pages 174-184
Keeping It Local: Fast Trains, Ski Slopes and the New Macao....Pages 185-200
The Resort Revolution: Chinese Weekenders in Search of Style....Pages 201-208
Economics in Action: Business Travelers Explore New Frontiers....Pages 209-222
Back Matter....Pages 223-226