دانلود کتاب The New Role of Regional Management

فهرست مطالب :

Front Matter....Pages i-xiv
Introduction....Pages 1-11
Front Matter....Pages 13-13
The European Market....Pages 15-49
Managing the Integration Responsiveness Dilemma....Pages 50-64
Developing Regional Structures....Pages 65-83
Managing Regional Headquarters....Pages 84-99
Front Matter....Pages 101-101
US Companies in Europe: Going East....Pages 103-129
Japanese Companies in Europe: Going West....Pages 130-154
Front Matter....Pages 155-155
Learning from the Pharmaceutical Industry....Pages 157-193
Learning from the Automotive Industry....Pages 194-239
Learning from the Sport Shoe Industry....Pages 240-274
Conclusion....Pages 275-278
Back Matter....Pages 279-301