دانلود کتاب The Power of Persuasion: How We're Bought and Sold

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Contents......Page 8
Acknowledgments......Page 10
Introduction......Page 12
Or, How Can Everyone Be Less Gullible Than Everyone Else?......Page 16
Or, the Supersalesmen Don’t Look Like Salesmen at All......Page 40
Or, Beware of Strangers Bearing Unexpected Gifts......Page 76
Or, How Black Gets Turned into White......Page 102
Or, Learning to Avoid Stupid Mental Arithmetic......Page 124
Or, How Mental Shortcuts Can Lead You into Trouble......Page 148
Or, Making You Say Yes by Never Saying No......Page 170
Or, the Road to Perpetual Persuasion......Page 198
Or, the Dark End of the Dark Side of Persuasion......Page 220
Or, Some Unsolicited Advice for Using and Defending against Persuasion......Page 238
Notes......Page 256
Index......Page 278