دانلود کتاب The Practice of Public Diplomacy: Confronting Challenges Abroad (Palgrave MacMillan Series in Global Public Diplomacy)

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Cover......Page 1
Title......Page 4
Copyright......Page 5
Contents......Page 6
Preface......Page 8
Acknowledgments......Page 14
List of Contributors......Page 16
Part I Public Diplomacy in Europe and in Southwest Asia......Page 20
1 Ameliorating Strained Relations: Public Diplomacy in Serbia......Page 22
2 Revitalizing Relations with Turkey......Page 40
3 Iran and the United Kingdom: A Study in Contrasts......Page 56
4 Afghanistan and Pakistan: Public Diplomacy during Conflict and Instability......Page 74
Part II Public Diplomacy in Africa......Page 92
5 Kenya’s “Native Son” and Enduring Local Issues......Page 94
6 Sierra Leone: Public Diplomacy Unwired......Page 110
Part III Public Diplomacy in Asia......Page 126
7 The Staying Power of Personal Contact in South Korean Public Diplomacy......Page 128
8 Economic Issues and Anti-Americanism in Japan......Page 144
Part IV New Media or Old?......Page 160
9 U.S. Public Diplomacy 2.0 in Asia: Beyond Catch-up......Page 162
10 New Media or “the Last Three Feet” in Africa?......Page 178
11 New Media or Old in Egypt and South Korea?......Page 194
12 Finding the Right Media Formula—from the Soviet Union to Russia......Page 210
Part V New Thinking about Public Diplomacy......Page 226
13 Should Public Diplomacy Be Privatized?......Page 228
14 Do Peace Corps Volunteers Do Public Diplomacy?......Page 246
15 Conclusion: Field Experiences and Best Practices......Page 262
Index......Page 278