دانلود کتاب The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance)

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The Price Advantage Workbook......Page 4
Contents......Page 8
About the Book......Page 12
PART ONE Questions......Page 16
CHAPTER 1 Introduction......Page 18
CHAPTER 2 The Three Levels of Price Management......Page 24
CHAPTER 3 Transaction......Page 30
CHAPTER 4 Product/Market Strategy......Page 36
CHAPTER 5 Industry Strategy......Page 46
CHAPTER 6 New Product Pricing......Page 52
CHAPTER 7 Solutions, Bundles, and Other Packaged Offerings......Page 58
CHAPTER 8 Postmerger Pricing......Page 64
CHAPTER 9 Price Wars......Page 68
CHAPTER 10 Technology-Enabled Pricing......Page 74
CHAPTER 11 Legal Issues......Page 80
CHAPTER 12 Pricing Architecture......Page 86
CHAPTER 13 Driving Pricing Change......Page 90
PART TWO Answers......Page 96
CHAPTER 1 Introduction......Page 98
CHAPTER 2 The Three Levels of Price Management......Page 100
CHAPTER 3 Transaction......Page 102
CHAPTER 4 Product/Market Strategy......Page 106
CHAPTER 5 Industry Strategy......Page 110
CHAPTER 6 New Product Pricing......Page 112
CHAPTER 7 Solutions, Bundles, and Other Packaged Offerings......Page 114
CHAPTER 8 Postmerger Pricing......Page 116
CHAPTER 9 Price Wars......Page 118
CHAPTER 10 Technology-Enabled Pricing......Page 120
CHAPTER 11 Legal Issues......Page 122
CHAPTER 12 Pricing Architecture......Page 124
CHAPTER 13 Driving Pricing Change......Page 126
About the Authors......Page 128