دانلود کتاب The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers

فهرست مطالب :

Contents Introduction Part I: Selecting VR Type Based on Your Resources Chapter 1 VR Technology Chapter 2 The Spectrum of Immersion Chapter 3 VR Content Features: Graphics, Sounds, and Narrative Chapter 4 Sensory Inputs in VR Part II: Selecting VR Type Based on Your Customers Chapter 5 Your Customers’ VR Readiness and Ways to Improve It Chapter 6 Customer Involvement-Based Strategy Part III: Purpose-Driven Design of Your VR Chapter 7 Boosting Consumer Engagement via VR Chapter 8 Changing Attitudes and Building Your Brand via VR Chapter 9 Storytelling in VR: Reality Versus Fantasy Chapter 10 Selling Your Products in VR: V-Commerce Chapter 11 Co-Creation in VR Chapter 12 VR-Based Events Part IV: Incorporating VR Into Your Customer Journey Chapter 13 Pre-VR: Reaching Customers Chapter 14 Post-VR: Managing the Relationship Conclusion Appendix List of Figures List of Tables Index