دانلود کتاب The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

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Cover......Page 1
Book Title......Page 3
Copyright......Page 4
Contents......Page 5
How to Get Maximum Value from This Book......Page 7
Section 1: Before You Write a Word......Page 13
What to Do Before You Start Writing......Page 15
Section 2: The Kennedy System......Page 29
Step 1: Get “Into” the Customer......Page 31
Step 2: Get “Into” the Offer......Page 40
Step 3: Create a Damaging Admission and Address Flaws Openly......Page 44
Step 4: Get Your Sales Letter Delivered......Page 46
Step 5: Get Your Sales Letter Looked At......Page 51
Step 6: Get Your Sales Letter Read......Page 58
Step 7: Beat the Price Bugaboo......Page 83
Step 8: Review Winning Copywriting Techniques and Tactics......Page 98
Step 9: Write the First Draft......Page 111
Step 10: Rewrite for Strategy......Page 112
Step 11: Rewrite for Style......Page 122
Step 12: Answer Questions and Objections......Page 128
Step 13: Spark Immediate Action......Page 131
Step 14: The Creative P.S.......Page 139
Step 15: Check the Checklists......Page 140
Step 16: Use Graphic Enhancement......Page 141
Step 17: Rewrite for Passion! Edit for Clarity!......Page 152
Step 18: Compare Your Draft to Examples......Page 158
Step 19: Pretest......Page 159
Step 20: Bring Your Letter to Life......Page 163
Step 21: Change Graphic Enhancements......Page 164
Step 22: Edit Again......Page 165
Step 23: Mail a Mockup......Page 166
Step 24: The Cool Off......Page 167
Step 25: Get Second Opinions......Page 168
Step 26: Give It the Final Review......Page 171
Step 27: Go to Press......Page 172
Step 28: Mail!......Page 174
Congratulations!......Page 178
Section 3: The Most Versatile Sales Tool of All......Page 179
Section 4: The Million-Dollar Sales Letter Secret: The Power of a Sequence......Page 193
Section 5: “High-Tech” Sales Letters......Page 201
BONUS CHAPTER Web Site Copywriting Tricks of the Trade......Page 207
Free Resources......Page 219
Other Information from the Author......Page 221
Resource Directory......Page 223
Index......Page 233