دانلود کتاب The World Told and the World Shown: Multisemiotic Issues

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Front Matter....Pages i-xvii
Introduction. The World Told and the World Shown: Multisemiotic Issues....Pages 1-8
Front Matter....Pages 9-9
Multisemiosis and Context-Based Register Typology: Registerial Variation in the Complementarity of Semiotic Systems....Pages 11-38
Developing Multimodal Texture....Pages 39-55
Metonymy in Visual and Audiovisual Discourse....Pages 56-74
What Makes Us Laugh? Verbo-Visual Humour in Newspaper Cartoons....Pages 75-89
Citizenship and Semiotics: Towards a Multimodal Analysis of Representations of the Relationship between the State and the Citizen....Pages 90-103
Front Matter....Pages 105-105
On Interaction of Image and Verbal Text in a Picture Book. A Multimodal and Systemic Functional Study....Pages 107-123
The Text-Image Matching: One Story, Two Textualizations....Pages 124-136
Front Matter....Pages 137-137
Sequential Visual Discourse Frames....Pages 139-156
A Systemic Functional Framework for the Analysis of Corporate Television Advertisements....Pages 157-182
Multisemiotic Marketing and Advertising: Globalization versus Localization and the Media....Pages 183-204
Front Matter....Pages 205-205
Taking the Viewer into the Field: Interaction between Visual and Verbal Representation in a Television Earth Sciences Documentary....Pages 207-219
Developing the Metafunctional Framework for Analysing Multimodal Hypertextual Identity Construction....Pages 220-241
Front Matter....Pages 243-243
From Musing to Amusing: Semogenesis and Western Museums....Pages 245-265
Floods and Fidget Wheels: A Comparative Systemic Functional Analysis of Slessor’s ‘Five Bells’ and Olsen’s ‘Salute to Five Bells’....Pages 266-287
Back Matter....Pages 289-293