دانلود کتاب Tweening the Girl: The Crystallization of the Tween Market

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Cover
Contents
Acknowledgements
Permissions
Chapter one: Introduction
Defining the tween girl
Chapter two: “Discovering” the tween
Shifting definitions of childhood and adolescence
Childhood and adolescence in twentieth century consumer culture
The mediated marketplace
The tween girl as a commercial persona
Defining personae
The functions of commercial personae
The circuitry of the mediated marketplace
Doing the research
Historical case study of crystallization
Chapter three: Girls just wanna have fun
The renaissance of the girl
The girl and teen culture
Referencing girl subjectivity
Feminism and the girl
Feminism trivializes the girl
Feminism “discovers” the girl
Popular culture and feminism
Conclusion: celebrating girlhood
Chapter four: Selling the in beTween
Selling the in beTween: Commodifying transformation and transition
Before the 1980s: Tracing the beginnings of the tween girls’ market
Commodifing puberty
Solving the riddle of the preteen
The liminality of becoming
BeTween in the school system
Consumption and the feminine
The tween as a female consumer
Conclusion
Chapter five: Momma’s little shoppers: Upaging the child
A history of the children’s market
The changing mediascape
Deregulation
Kids getting older younger
Loss of innocence
Consumer socialization
Feminism and the changing family
Discovery of the tween
The liminality of the upaging
Conclusion
Chapter six: Selling cool: Downaging the teen
The history of the teen market
The expanding mediascape
Expanding the boundaries of the youth market
Downaging the teen
Selling the value of the youth market
Forging loyalty
Teenaging culture
Conclusion
Chapter seven: Conclusion
The Feminist Connection
The new tween
Notes
Bibliography
Index