دانلود کتاب Understanding Canadian business

فهرست مطالب :

Part 1 Business trends: cultivating a business in diverse global environments -- Managing with the dynamic business environment -- Appendix A: Using technology to manage information -- How economic issues affect business -- Competing in global markets -- Role of government in business -- Appendix B: Working within the legal environment of business -- Ethics and social responsibility -- Part 2 Business ownership and small business -- Forms of business ownership -- Entrepreneurship and starting a small business -- Appendix C: Entrepreneur readiness questionnaire -- Part 3: Leadership, organization, and production to satisfy customers -- Management and leadership -- Adapting organizations to today's markets -- Producing world-class goods and services -- Part 4 Management of human resources -- Motivating employees -- Human resource management: finding and keeping the best employees -- Understanding employee-management issues and relations -- Part 5 Marketing: developing and implementing consumer-oriented marketing plans -- Marketing: building customer and stakeholder relationships -- Managing the marketing mix: product, price, place, and promotion -- Part 6 Accounting information and financial information -- Financial management -- Appendix D: Managing risk -- Financial services industry in Canada.