دانلود کتاب Understanding the Metaverse: A Business and Ethical Guide

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Cover
Title Page
Copyright Page
Contents
Acknowledgments and Dedication
Foreword
Introduction
Chapter 1 Technology and Human Evolution
What is the Metaverse?
Reality is constantly evolving
Navigating the ethical maze
Balancing the positive with the negative
True value drives technological adoption
From vision to reality
The Metaverse and the wave of sustainable tech
The impossible will become possible
With great power comes great responsibility
The Metaverse is coming
Endnotes
Chapter 2 Digital Primitives and Emergence – A Case for Digital Selection
Natural selection in a digital era
From the familiar to the impossible
We’re entering an age of exploration
What’s in it for us?
Our journey of discovery is just beginning
Chapter 3 From Dystopia to Utopia – Enter the Metaverse
A utopian Metaverse = an inclusive direct democracy
A dystopian Metaverse = mass manipulation and control
The blueprint for the Metaverse
The current status of the Metaverse
Who will own the Metaverse?
Breathing life into the Metaverse
Endnote
Chapter 4 From Gaming to Metaverse – How Game Mechanics and Technology are Going to Change the World
The rise of videogames
Technology is catching up to the vision
Identity and anonymity: from gaming to the Metaverse
Rules of engagement
Ethics and identity
Distinguishing gaming from the Metaverse
Gaming: pretending within the rules
Playing to learn
Gaming: offering a glimpse of the future for the Metaverse
Chapter 5 An Unhackable and Decentralised Revolution – Enter Blockchain and Crypto
What is blockchain, and how does it work?
The difference between public and private blockchains
Where does blockchain come from?
Blockchain use case: cryptocurrency
Blockchain use case: NFTs
The advent of the creator economy
The economy of the Metaverse
Identifying the risks
Blockchain: creating freedom in the Metaverse
Metaverse and NFTs: revolutionising how brands operate
Opening up a global marketplace
Endnotes
Chapter 6 A Brave New World
Product design and development
Manufacturing: training
Manufacturing: production
Branding and marketing
Digital products
Job hunting and recruitment
Creating a seamless digital journey
The workplace as the entry point to the Metaverse
Blending the digital with the physical
Tapping into new superpowers
Stepping into this brave new world
Endnote
Chapter 7 Sociology of the Metaverse
The importance of tribalism in the Metaverse
The power of social tribes in the Metaverse
The dark side of tribalism in the Metaverse
The safety of your senses
Virtual reality and responsible immersive experiences
Data ethics in the Metaverse
Community influence in the Metaverse
What is the meaning of reality?
Crime in the Metaverse
There is always a bright side
Endnotes
Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses
How will the Metaverse impact businesses?
Creative collaboration is the future
The world is your focus group
Extended reach: a key opportunity for small and medium-sized companies
Community and experience are key for thriving in the Metaverse
Painting the world with augmented reality (AR)
Brand affiliation with cryptocurrency
A business’ guide to starting out in the Metaverse
When is the right time to get into the Metaverse?
Step 1: Make sure your goal is crystal clear
Step 2: Know what you are testing
Step 3: Know when is the right time
Step 4: Research the different players in the Metaverse
Step 5: Make your strategy consistent with brand messaging and mission
We are still discovering the Metaverse
Endnotes
Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse
Application #1: Content generation
Application #2: More realistic avatars
Application #3: Autonomous AI driven NPCs
Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse
Application #5: Faster and more accessible world creation in the Metaverse
Application #6: Moving digital assets seamlessly between Metaverse platforms
AI is becoming increasingly sophisticated
Holding the power of creation
Endnotes
Closing Thoughts
Learning lessons from the 1990s
Are you a trailblazer or a laggard?
We can’t see the edge of the map
About the Author
Index
EULA