دانلود کتاب Understanding the Millennial Mind: A Menace or Amazing?

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Even their own parents often don't understand Millennials! Discover the real reasons they act, think and work like they are on a different wavelength than any previous generation, why they question absolutely everything and how they are the key resource that can propel your company into higher productivity, profits and innovation.You'll learn:What forces created the Millennial Generation's unique characteristics and behavior patterns?What motivates them?Have we reached a cultural and business "crisis point"?Why is employee turnover so high with Millennials and what can you do?How can strategies for dealing with Millennial Issues increase profitability and productivity, while making your company a "best places to work" culture for all your employees?How can these strategies work in family and educational environments?Is it true that Millennials are "immune" to traditional marketing channels?What can you integrate into your marketing strategy to reach them?