دانلود کتاب Unprepared to Entrepreneur: A Method to the Madness of Starting Your Own Business

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Cover
Contents
About the author
Foreword
Acknowledgements
1 Are you prepared to be an entrepreneur?
Welcome to entrepreneurship
Failures and grey areas: if the demand is there, what is holding you back?
Who are you?
My year of strategically winging it (SWI)
What’s the worst that can happen?
2 Entrepreneurship – nature or nurture?
Are you unlocking your entrepreneurial style?
Styles of entrepreneurship
When did you last have a business idea?
I don’t have a business idea
A method to the entrepreneurial madness!
How do you articulate your idea?
Turning your idea into an action plan
The Lean Canvas model
The LMF Lean Canvas model
Own your madness with a method
Afterthoughts
3 Does your customer understand who you are?
Value yourself
Evolve to meet your customer’s needs
Let’s find your customer
How do you validate your customer?
What do I do once the data is collected?
Making your brand a reality
Afterthoughts
4 Social media for your business
Should I believe the social media hype?
What is the purpose of being online?
The social five
Making social media work for your business and your brand
What is the marketing mix?
The content road map
Data analytics
Afterthoughts
5 Converting your network into your net worth
Using the internet to find your community
Is your network really your net worth?
Personal branding and networking work hand in hand
The internet is a wonderful network of things and people
Building your net worth using templates
Afterthoughts
6 Does teamwork make the dream work?
Time to grow your team
The future of work: functional and flexible
Seven ways to grow your team
My experience of growing the team
Let’s grow your team!
Can your team find you?
Why is diverse and inclusive recruitment important to growing your business and team?
Five things to consider when growing your business and team
Afterthoughts
7 The three Ps of leadership: people, power and purpose
What is leadership?
What type of leader are you?
Are leaders born or made?
Get to know your team members
Do you ever feel like you don’t deserve the gold star?
What is imposter syndrome?
Building your boss brand online
How to succeed with LinkedIn
Afterthoughts
8 Mind over matter
What is mental health?
Working cultures
Having a healthy relationship with social media
Dealing with loneliness
How to deal with your mental health as an entrepreneur
Afterthoughts
9 Shifting your money mindset
Why do we need to discuss finances?
Spend time understanding your costs
Shifting your money mindset
What is a budget?
Managing expenses
I have my finances in order, what next?
Five ways to reinvest financial revenue to grow your business
Afterthoughts
10 How to influence people and win clients
What does it mean to influence people?
What is a pitch?
What are the five types of pitches?
The pitch deck
The written pitch
In-person pitching
How do you convert prospects into clients?
Five ways to secure new business
The reality of being ghosted
What is your measure of success?
Afterthoughts
11 Eleven methods to the madness of starting your own business
1 Small wins give you the confidence to try something bigger
2 You don’t need the title or accolades
3 Productive procrastination is the key to productivity
4 Becoming a boss can be stressful for relationships, romance and love
5 If you stop enjoying entrepreneurship, you’re exhausted
6 Define your measure of success, not somebody else’s
7 Prepare to practise, not to perfect
8 Not all passion projects need to become a multi-million-pound business
9 Let your personal brand do the talking
10 If entrepreneurship doesn’t work, at least you’re employable
11 Always ask why and what’s next
Afterthoughts
References
Index