دانلود کتاب Visual Communication for Architects and Designers: Constructing the Persuasive Presentation

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Cover
Half Title
Title
Copyright
Dedication
Contents
01 communication, representation and presentation
Defining and Integrating the Systems
What is Communication Design?
What is Representation Design?
What is Presentation Design?
How to Develop Your Visual, Verbal and Written Argument: Integrating Communication, Representation and Presentation Design
When to Start Designing the Presentation
The Design Narratives
Design Narratives for Presentations
Presentation Narrative: Goals and Purpose
Visual Narrative: Goals and Purpose
Project Narrative: Goals and Purpose
02 constructing a visual argument
Developing the Project Narrative
Finding Gaps in the Project Narrative
Order of the Project Narrative
Primary Images and Support Images
Begin Constructing Your Presentation
Systems of Visual Structureand Visual Organization
Grid and Alignment Systems
Designing the Layout: Active Area and Margins
Visual Relationship Between Objects on a page
Basics of Graphic Design as Related to Presentations
Visual Order and Visual Hierarchy
Typography
Graphic Punctuation
Presentation Conventions for Architecture
Symbols and Conventions
Labeling Systems
Visual Legibility of Presentation Drawings
Image Quality Issues
03 presentation design
Designing the Presentation Narrative
Building a Complex Argument
In-Person Reviews versus Blind Reviews
Printed Boards versus Digital Slide Decks
Designing Boards
Strategies for Board Organization
Common Board Challenges
Setup and Submission
Text in Your Presentation: Content and Visual Goals
Three Levels of Reading of a Presentation
What it Says: The Value of Words
How it Looks: The Graphic Presence of Text in Your Presentation
Content and Visual Goals of Textin Your Presentation
Strategies for Different Presentation Types
In-Person Presentations
Competitions and Blind Review Presentations
Digital Presentations
04 presenting yourself professionally
Cover Letters and Correspondence, Resumes and Portfolios
Cover Letters and Correspondence
Resume Recommendations
Portfolio Design Actions
05 drawing for impact
Case Study Examples
Notes
Acknowledgments
Illustration Credits
Index