دانلود کتاب When Business Meets Culture: Ideas and Experiences for Mutual Profit

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Cover......Page 1
Half Title......Page 2
Title Page......Page 4
Copyright Page......Page 5
Contents......Page 6
List of Tables......Page 8
List of Figures......Page 9
List of Boxes......Page 10
Preface......Page 11
Notes on Contributors......Page 13
1 Introduction: A Business Point of View......Page 16
Part I Brand......Page 26
2 The Solomon R. Guggenheim Foundation......Page 28
3 Marketing the Arts......Page 42
Part II Focus......Page 62
4 Museo Nacional del Prado......Page 64
5 Designing a Strategy......Page 78
6 Gran Teatre del Liceu: Rising from the Ashes......Page 98
7 The Financial Function in Cultural Institutions......Page 117
Part III Facilities......Page 126
8 Tate: Reinventing Operations to Become a Different Type of Company......Page 128
9 Reinventing Operations......Page 144
10 The Musée de La Cassette......Page 159
11 Javier López-Gil Antoñanzas: Art Lover......Page 166
12 A Practical Approach to the Design of Visit Systems: Application to the Musée de......Page 178
13 The ‘la Caixa’ Foundation: Art exhibitions......Page 197
14 A Service Perspective of Cultural Entities and Their Customers......Page 206
Part IV Brains......Page 228
15 Jesús López Cobos: Managing Artists......Page 230
16 Valentín Fuster: Manager and Researcher......Page 241
17 Managing Talent......Page 249
18 Fundación del Teatro Lírico: Teatro Real......Page 259
19 Insights from the World of Culture......Page 275
20 Fifteen Challenges for the Cultural Sector......Page 288
Bibliography......Page 294
Index......Page 300