دانلود کتاب Winning Women's Hearts and Minds: Selling Cold War Culture in the US and the USSR

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Cover
Half-Title Page
Title Page
Copyright Page
Dedication
Contents
Figures and Tables
Acknowledgments
Introduction Why Women, Cold War Cultural Diplomacy, and Amerika?
PART ONE Shaping Women, Gender, and the Communist Threat through the Ladies’ Home Journal
Chapter One The “Modern Woman”: The “Special Privileges” of American Womanhood in the Ladies’ Home Journal
Chapter Two The “Babushka”: The “Special Hardships” of Russian Womanhood in the Ladies’ Home Journal
PART TWO Selling Women, Gender, and Consumer Culture through Amerika
Chapter Three Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union
Chapter Four Modelling the American Dream: Fashion and Femininity in Amerika
Chapter Five Living the American Dream: The Happy Homemaker in Amerika
Chapter Six Amerika, USSR, and a Woman’s Proper Place in the 1960s
Conclusion Assessing Amerika’s Effectiveness: Soviet Promises for the Future and Its Failures
Notes
Bibliography
Index