دانلود کتاب Women, Consumption and Paradox

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Cover Half Title Title Page Copyright Page Table of contents List of Figures List of Tables List of Contributors Foreword Acknowledgements Introduction: Women, consumption and paradox Marketing negatively to women Women’s paradoxical response re-examined Feminism and feminist anthropology First wave feminism Second wave feminism Third wave feminism Women, consumption and discourse in media Embodiment and consumption as a way to mediate inequalities Debating mind–body dualism in ethnographic work on consumption Challenging production–consumption opposition in ethnographic work Conclusion: negotiating contradictions through embodied consumption practices Notes References Part I Gender engagements, consumption interactions and marketplace ambiguities 1 Women and chocolate: Identity narratives of sensory and sensual enjoyment Background of product development and marketing Theoretical approach The agency of things The dialectics of objectification The power of the gift Secrecy, power and feminine identity Dialectics of competing narratives Methodology Selecting a target Research participants Ethnographic interviews Cultural analysis Findings Sensory construction of self Chocolate in a regime of self-care Symbolic associations Nurturance and sensuality Exoticism and refinement Secrecy Resistance to brand name Fling Chocolate and sexual desirability Paradoxes in network interactions and discourses Company starting point Advertising agency and ethnographic research Videography Advertising media and journalists Outcome Discussion Conclusion Notes References 2 ‘Shapewear or nothing to wear’: The ambiguity of shapewear in the plus-size fashion market The fat acceptance movement The fashion industry Fatshionistas Assembling marketplace inclusion: the body at the center The ambiguity of shapewear: a trigger for market change or a boundary object? Shapewear in body-centered assemblages Being un/comfortable in one’s own skin The dis/empowerment paradox Shaping new boundaries References 3 Creating interactional alignment in call center customer care Data and methods Excerpt 1 Findings Call 1: caller escalates Excerpt 2 Excerpt 3 Excerpt 4 Excerpt 5 Excerpt 6 Excerpt 7 Excerpt 8 Excerpt 9 Call 2: agent escalates Excerpt 10 Excerpt 11 Excerpt 12 Excerpt 13 Excerpt 14 Excerpt 15 Call 3: customer-centered service Excerpt 16 Excerpt 17 Excerpt 18 Excerpt 19 Excerpt 20 Discussion References 4 Financial technology and the gender gap: Designing and delivering services for women Introduction The promise of fintech for all Financial services, digital transformation and the new ecosystem Fintech and the consumer perspective Fintech and women’s issues Gender and finance in context Financial services for women: examples Services marketed to women Afterpay Services designed by/for women Ellevest: savings, investment and retirement for women Conclusion Notes References 5 Being connected: Mobile phones in the lives of domestic workers in Mexico City Methodology Mobile phones embedded in domestic workers’ everyday lives Spaces for consumption and marketing Appropriation of advertising messages Final remarks Notes References 6 Untangling women’s braided relationships with music Literature review Methodology Findings Agentic themes in respondent narratives Intergenerational Cultural heritage/country of origin and nostalgia Motivating (action or inspiration) Cooking and cleaning Emotional support Therapy Empathy Socialization: educational advice Role model: mimesis Theoretical flow Conclusion References Part II Histories of gender imageries and practices in flux 7 Women under control: Advertising and the business of female health, 1890–1950 Lydia E. Pinkham’s vegetable compound: a woman’s solution for ‘female complaints’ A Brazilian case of women’s medicine: Regulador Gesteira Medicine consumption and control over women’s bodies Notes References 8 Company uniforms and gender dynamics in the Japanese workplace Introduction Work clothes in modern Japan Women’s work and work uniforms Female employment in recent years Background of the controversy over the jimufuku versus jackets contest in Sekai Social drama initiated by ippanshoku working mothers in the logistics department Discussion Notes References 9 Women’s consumption of cosmetic products in China: Between logistics, conflict and symbolism From the Cultural Revolution to mass aesthetic consumption: the permanence and ruptures of beauty in China The material conditions of beauty after the Cultural Revolution: the establishment of a housing distribution and ... The conflicting dimensions of beauty in China: life cycle effects and the evolution of the ‘matrimonial market’ The Chinese symbolism of beauty: flow, ambivalence and context Conclusion Notes References 10 Shifts and paradoxes of gender over the course of a career The power of the mundane The power in the doing The power of multiple vectors and messiness Dynamics of change Notes References 11 Little luxuries: Decency, deservingness and delight Decencies and deservingness Delight The lures of little luxuries Conclusion References Index