دانلود کتاب For God, country, and Coca-Cola: the definitive history of the great American soft drink and the company that makes it

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Table of Contents
Preface
Prologue: A Parable (January 1, 1985)
PART I: IN THE BEGINNING (1886-1899)
1. Time Capsule: The Golden Age of Quackery
2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common
3. The Tangled Chain of Title
4. Asa Candler: His Triumphs and Headaches
5. Bottle It: The World's Stupidest, Smartest Contract
PART II: HERETICS AND TRUE BELIEVERS (1900-1922)
6. Success Under Siege
7. Dr. Wiley Weighs In
8. The Sinister Syndicate
9. Coca-Cola's Civil War
PART III: THE GOLDEN AGE (1923-1949)
10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push12. THe 4,000 Bottle: Coca-Cola Goes to War
13. Coca-Cola Uber Alles
PART IV: TROUBLE IN THE PROMISED LAND (1950-1979)
14. Coca-Colonization and the Communists
15. Breaking the Commandments
16. Paul Austin's Turbulent Sixties
17. Big Red's Uneasy Slumber
PART V: THE GO-GO GOIZUETA ERA (1980-1997)
18. Roberto Goizueta's Bottom Line
19. The Marketing Blunder of the Century
20. The Big Red Machine
21. Global Fizz
PART VI: Quenching All Thirsts (1997-2013)
22. Ivester Inherits a World of Trouble
23. Daft Dilemmas
24. Turnaround. 25. Surging Ahead26. World Without End?
Appendix 1: The Sacred Formula
Appendix 2: Coca-Cola Magic: Thirty-Five Business Lessons
Note on Sources
Acknowledgments
Index.