دانلود کتاب Linguanomics: What is the ­Market Potential of ­Multilingualism?

فهرست مطالب :

Title Page\nCopyright Page\nContents\nAcknowledgements\nSetting the Scene\nChapter 1 Trading across cultures: Then and now\n Early trade and transportation\n Markets and communication\n Territory, entrepreneurship, production\n Demand, supply, resources\nChapter 2 Economic aspects of languages today\n Calculating language choices\n An economics perspective\n Modelling multilingualism\n Balancing language choices\n Language diversity economics\nChapter 3 Managing multilingualism\n Lessons from failures\n Bridging across languages\n Investing in human capital\n Harnessing mobile resources\nChapter 4 Is learning another language worth it?\n Market incentives\n Language beliefs\n Language choices\n Employment prospects\nChapter 5 Languages in the marketplace\n Multilingual workplace practices\n Language services markets\n Language teaching industry\n Heritage and language tourism\n New languages, new markets\nAfterword\nNotes\nGlossary\nReferences\nIndex