دانلود کتاب Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

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Frontmatter\nContents\nPreface\nProgram\nTaking A Measured Approach to Library Management: Performance Evidence Applications and Culture\nStatistics and Strategy: Statistics and Performance Measurement as a Social Process\nComparing libraries: from official statistics to effective strategies\nCyberspace and market place: library messages beyond the border\nQuality Standards: Public libraries on the island of Montreal\n“Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking”\nLibrary statistics without Fear\nStatistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain)\nDevelopment of Estonian public libraries during the last decade. (1994-2004)\nAudit for libraries… which one?\nCoordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century\nLa bibliothèque municipale face aux fluctuations financières : l’impensé managérial dans les bibliothèques municipales des villes moyennes\nEvaluation of libraries: Experiences from applying a method for non-market valuation developed in economics\nCustomers Value Research\nManagement and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art\nMarketing to Diverse Populations\nGetting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users.\nMarketing library services. A case study at University of Illinois at Urbana - Champaign USA\nThe Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries\nEvaluating library services – best practice initiatives in Australian university libraries\nThe public library’s attractiveness : A quantitative study\nThe use of Electronic Information Services and information literacy: a Glasgow Caledonian University study\nStatistical indicators on reading and literacy for the “Information Society” versus the ITU’s “technicist” indices\nParameters and indicators for providers of electronic publications evaluation\nPromoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future\nA new model for public library and information services evaluation: an integrated approach - SIADAP+B\nDeveloping a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology\nMeasuring and Mapping the Invisible: Alternative procedures to understand users’ approaches to information in a university library\nLibraries Building Communities: the vital contribution of Victoria’s public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network