دانلود کتاب Platform Business Models for Executives (Management for Professionals)

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Preface
Contents
About the Author
1 Introduction
What Are Business Models?
Models
Business Models
Platform Business Models
Single- and Multi-sided Platforms
Network Effects
Platforms Make Markets Efficient
Platform Roles
Platforms as Networks
Complementarity, Compatibility, and Standards
Consumption Externalities
Switching Costs and Lock-In
Significant Economies of Scale
Platforms as Ecosystems
Key Platform Decisions
2 Network Effects
Externalities, Network Externalities, and Network Effects
Defining Network Effects
Same-Side and Cross-Side Network Effects
Positive and Negative Network Effects
Properties of Network Effects
Strength of Network Effects
Direction of Network Effects
Nonlinearity of Network Effects
Leveraging Networks for Growth
Coring
Tipping
Products, Services, and Platforms
3 Value Creation in Platforms
Value Architecture
Discovery
Matching
Transaction
Evaluation
DMTE as a Cycle
DMTE Diagram
Platform Utilities
4 Network Mobilization
Strategic Dimensions: Resources and Users
User Dimension
Resource Dimension
Solving the Penguin Problem
Leverage Existing Resources to Port Users
Leverage Ecosystem Resources to Port Users
Develop New Resources to Port Users
Leverage Existing Resources to Attract Users via Marquees
Leverage Ecosystem Resources to Attract Users via Marquees
Develop New Resources to Attract Users via Marquees
Leverage Existing Resources to Attract New Users
Leverage Ecosystem Resources to Attract New Users
Develop New Resources to Attract New Users
User Attraction Strategies
Resource Leverage Strategies
Network Mobilization Strategies
5 Pricing and Subsidies
Subsidy and Money Sides
Relative Strength of Cross-Side Network Effects
Relative Price Sensitivity
Relative Value Attached to Quality of Products and Services
Marginal Costs of User Addition
Relative Differentiation Amongst Users
Relative Bargaining Power of Complementors
Pricing Models
Subscription Pricing Models
On-Demand Pricing Models
Razor-Blade and Reverse Razor-Blade Pricing Models
Freemium Pricing Models
Auction Pricing Models
Free Pricing Models
Pricing and Platform Scale
6 Platform Architecture
Ecosystem Value
Open and Closed Platforms
Trade-Offs in Opening Platforms
Shared and Proprietary Platforms
Proprietary Platform
Shared Platform
Joint Venture Platforms
Licencing Platforms
Platform Design in WTA Markets
Matrix of Platform Architecture
Platform Architecture and Growth
Interoperability
Licencing More Partners for Configuration and Customization
Opening the Core
7 Winner-Takes-All Dynamics
What Are WTA Markets?
Strong and Positive Network Effects
High Multi-homing Costs
User Preference for Special Features
Economics of WTA Markets
Impact of WTA Markets on Complementors
Coordination Problems
Tipping/Standardization
Multiple Equilibria
Lock-In Costs
Evolution of WTA Markets
Pioneer’s Dilemma and Penguin Problems
Subsidization and Monetization
Pivot Dilemma
Remora Strategy
Integration Dilemma
Relationship Dilemma
Regulating WTA Markets
Predatory Pricing
8 Platform Competition and Envelopment
Platform Competition
Platform Scope
Breadth and Stickiness of the Complementor Network
Switching and Multi-homing Costs for Users
Intermediation Efficiency
Platform Envelopment
Follower Advantage
Staircase Strategies
Competing Against Envelopment
Mitigating Envelopment
Racing (to Acquire Customers)
IP Protection
Caging of Customers
Managing Multi-platform Bundles
9 Complementary Business Models
Dominant Business Models
Multi-sided Platforms
Servitization and SaaS
Clusters
Communities and Networks
Ecosystems
Combined Business Models
MSPs and SaaS
MSPs and Communities
MSPs and Clusters
MSPs and Ecosystems
10 Contemporary Issues in Platforms
Social Impact of Platforms
Content
Data
Competition
Platform Governance
Platforms as Marketplaces, Gatekeepers, and Editors
The Problem of Many Hands
Platforms in Contestable Markets
The Rise of Platform Conglomerates—FANGAM
Platforms in Multi-market Competition
Platforms and International Regulations
Conclusion