دانلود کتاب Recharge: Lessons to Revitalise Yourself, Your Team Or Your Business in 60 Minutes Or Less

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Contents......Page 4
Introduction......Page 10
Part I: Recharge yourself......Page 14
Mission, strategy and action......Page 15
Begin with some simple action......Page 23
Recharge your management style......Page 31
Focus on your strengths......Page 35
Become the expert......Page 42
Start your own think tank......Page 47
Surf the cycle......Page 51
Address uncomfortable issues......Page 57
Identify your strongest assets......Page 64
Be open......Page 69
Part II: Recharge your finances......Page 76
Review the essentials......Page 77
Check your cash flow management......Page 82
Manage working capital......Page 87
Develop a clear credit policy......Page 91
Develop a range of financing options......Page 96
Work with banks......Page 100
Understand the cost of capital......Page 107
Understand the time value of money......Page 112
Know what your business is worth......Page 117
Know how to work with multiples......Page 122
Understand public funding......Page 127
Rent or buy?......Page 130
Understand forecasts and analyses......Page 133
Part III: Recharge your team......Page 136
Start serving......Page 137
Work with others......Page 142
Develop a motivated team......Page 148
Structure a functional team......Page 152
Manage the team......Page 157
Maintain performance......Page 161
Decide who will do it......Page 167
Handle difficult employees......Page 172
Let people go......Page 178
Part IV: Recharge your firm......Page 184
Manage your business ecology......Page 185
Work with suppliers......Page 190
Serve the owners......Page 196
Buy new business lines......Page 202
Assess your acquisition......Page 208
Deal with crises......Page 216
Analyse your competition......Page 222
Monitor your performance targets......Page 231
Manage your risk......Page 239
Are you growing or ageing?......Page 246
Use limited resources......Page 253
Part V: Recharge your marketing......Page 258
Show me the money......Page 259
The marketing mix......Page 267
Establish your brand......Page 272
Organise your marketing......Page 278
Placing and promoting......Page 284
Weave a wider web......Page 290
Part VI: Staying recharged......Page 300
Look at the big picture......Page 301
Put it all together......Page 311
Remain recharged......Page 317
Index......Page 326