دانلود کتاب Research Companion to Language and Country Branding

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Cover Endorsements Half Title Series Page Title Page Copyright Page CONTENTS List of figures List of tables Contributors Acknowledgments Disclaimer Introduction PART I: Nationalism and country branding Nationalism and politics 1. Enregistering the nation: Bolsonaro's populist branding of Brazil 2. The sociolinguistic saffronisation of India 3. “There is a wonderfully contrary spirit among the British people”: Conservative MPs’ (un)successful branding of the British nation in the Brexit debate Nationalism and diversity 4. The overflow of Peru's country brand: National narratives, recognition, and moral brandedness in neoliberal Peru 5. Sociocultural diversity: An opportunity for branding or a problem?—the case of Chile Nationalism and cosmopolitanism 6. "The sweet life" and the Russian nation: The role of a TV serial in the process of nation branding 7. Singapore's nation branding through language policy: ‘Commercial nationalism’ and internal tensions 8. Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan 9. The republic's new clothes: Reimaging and branding a post-reunification Germany Nationalism and time 10. The narrative arc of nation branding: The narrative scaffolding of Shanghai Expo 2010 11. “Deliver amazing”: Qatar as a branded architectural discourse in World Cup 2022 Nationalism and (in)authenticity 12. National anxieties in polite disguise: Cool Japan branding and the inversion of globalization 13. Translation, transliteration, and translingualization: On the possibilities of ‘Korea’ in the linguistic landscape PART II: Place and country branding Place as branded destination 14. “Milano, a place to be”: Expo 2015 and the chronotopic rebranding of Italy’s moral capital 15. “We all sell wine, but it comes back to the land really”: The narrative construction of place in Australian wine branding 16. Social media branding: The case of Mykonos, Greece on Facebook 17. Place branding in its place Place as a tourism-related brand 18. Potential of destination branding for tourism promotion in Cameroon 19. Tale of two cities: Tourist destination branding and its role in nation branding in France 20. Conflicts over authenticity and overtourism in destination branding: ‘Blame the Bieber effect’ in Iceland Index