دانلود کتاب Socio-economic perspectives on consumer engagement and buying behavior

فهرست مطالب :

Content: Title Page
Copyright Page
Book Series
Editorial Advisory Board and List of Reviewers
Table of Contents
Detailed Table of Contents
Preface
Acknowledgment
Section 1: Social Perspectives of Consumer Behavior and Engagement
Chapter 1: The Concept of "Consumerism" from a Consumer Activist Perspective
Chapter 2: Social Impact in Consumer Behaviour-Consumer Boycotts as a Consumerism Activity
Chapter 3: Fuel Efficient Vehicles
Chapter 4: Customer Satisfaction in the Consumption of Green Products
Section 2: Consumer Behavior and Engagement in the Nexus of Marketing and Technology Chapter 5: Marketing 4.0Chapter 6: Effective Surveillance Management during Service Encounters
Chapter 7: Consumer Information Systems Research Agenda
Chapter 8: Consumer Information Systems as Services
Chapter 9: About the E-commerce Activities in Finnish Lapland --
Perspectives of Consumers and Entrepreneurs
Section 3: Consumer Behavior and Engagement from a Macro Economic Context
Chapter 10: Do Stock Markets Comove in Emerging Economies?
Chapter 11: Nowcasting Capacity Utilization in Turkey
Section 4: Consumer Behavior and Engagement: Industry and Corporate Cases Chapter 12: Consumption and Well-BeingChapter 13: The Effect of the Marketing Strategy in Performance of the Pharmaceutical Sector
Chapter 14: The Aural Nature of Atmosphere in a Retail Setting
Chapter 15: Enhancing Retailer-Consumers Relationship through Everyday Sustainability
Chapter 16: Conquering the Digital Customer
Compilation of References
About the Contributors
Index